PeerSpot has announced a strategic partnership with iShoot.direct to expand PeerVideos, its premium customer video review offering. The collaboration combines PeerSpot's community of verified enterprise technology practitioners with iShoot.direct's video production capabilities, enabling technology vendors to create and scale professionally produced customer video testimonials that strengthen buyer trust and support customer advocacy initiatives.
PeerSpot has partnered with iShoot.direct to expand its PeerVideos customer video review program.
The collaboration combines verified customer expertise with enterprise video production services.
PeerVideos enables vendors to create authentic customer stories through remote and on-site interviews.
The offering supports AI-driven discovery, sales enablement, customer advocacy, and thought leadership.
The partnership addresses growing demand for trusted practitioner insights in enterprise technology buying.
PeerVideos is now available through PeerSpot for technology vendors and customer advocacy programs.
As enterprise technology buyers increasingly seek authentic experiences from practitioners, PeerSpot is enhancing its PeerVideos offering through a new partnership with iShoot.direct.
The collaboration brings together PeerSpot's trusted review community and iShoot.direct's expertise in enterprise video production, making it easier for technology vendors to capture professionally produced customer interviews that showcase real-world technology implementations and outcomes.
With AI-generated content becoming more prevalent across digital channels, organizations are placing greater emphasis on verified customer experiences when evaluating enterprise technology solutions.
The expanded PeerVideos program enables vendors to scale customer advocacy while maintaining the credibility, transparency, and detailed insights that buyers expect during the technology evaluation process. The platform is designed to highlight the experiences of practitioners who have implemented, managed, and assessed enterprise technology products firsthand.
"Technology buyers increasingly want to hear directly from practitioners who have real-world experience with the products they're evaluating," said Russell Rothstein, Founder and CEO of PeerSpot. "PeerVideos helps vendors amplify the voice of their customers in a format that is engaging, credible, and increasingly important in both buyer research and AI-driven discovery. Our partnership with iShoot.direct allows us to scale that offering while maintaining the quality and trust that define the PeerSpot community."
"The organizations that stand out today are the ones that can demonstrate real customer outcomes and authentic customer advocacy," said Daniel Milikow, CEO of iShoot.direct. "Together with PeerSpot, we're helping technology companies capture customer expertise in a format that is professional, scalable, and trusted by buyers."
PeerVideos allows organizations to capture customer success stories through both remote and on-site video interviews while minimizing the time commitment required from participating executives.
The professionally produced content can be leveraged across multiple business functions, including company websites, sales enablement initiatives, customer advocacy programs, executive presentations, online marketplaces, and AI-powered discovery experiences.
As answer engines and large language models continue to influence enterprise technology research, customer-generated expertise is becoming an increasingly valuable source of trusted information. Through this partnership, PeerSpot aims to help technology vendors strengthen buyer confidence by delivering authentic customer perspectives in a scalable video format.
PeerSpot is the trusted platform for enterprise technology reviews and customer expertise. Through in-depth reviews, customer interviews, marketplace reviews, and AI-powered insight tools, PeerSpot helps technology buyers make informed decisions based on the experiences of real practitioners. PeerSpot serves a global community of enterprise technology professionals and technology vendors.
iShoot.direct is a video production company specializing in customer stories, executive interviews, employer branding, and enterprise video content. The company has produced tens of thousands of customer and executive videos for Fortune 500 and global enterprise organizations through its scalable, white-glove production model.
