Multimedia Plus (MMP), creators of the mobile-first platform INCITE®, has launched MMP AI Studio, an AI-powered platform that transforms simple text briefs into on-brand microlearning and e-commerce videos. Backed by decades of award-winning video production experience, the platform combines creative excellence with AI-driven speed and scale for retail brands.
Quick Intel
Retail brands face ongoing pressure to train frontline associates quickly on new products while producing high-quality video content for e-commerce and marketing channels. MMP AI Studio directly addresses these challenges by streamlining the entire video creation process into a single, efficient workflow.
Revolutionizing Retail Video Production
Traditional video production involves extensive scripting, talent scheduling, studio time, and post-production, often taking weeks and costing thousands of dollars per video. MMP AI Studio eliminates these barriers by allowing users to input a product brief and receive a finished, captioned video complete with an AI-generated virtual presenter, animated product visuals, and a professionally scored music bed.
The platform enables retailers to generate both internal training videos and customer-facing product videos simultaneously from the same brief. It also supports advanced capabilities such as role-play and scenario-based training videos for customer interactions, selling techniques, and compliance.
“Retail brands tell us the same thing: they need more video content, faster, and they can’t scale their production budgets to match the pace of their product cycles,” said David Harouche, CEO and Founder of Multimedia Plus. “MMP AI Studio changes the math entirely. A training manager or e-commerce team can go from a product brief to a finished, multi-language video in the time it used to take just to schedule a shoot.”
“Our goal has always been to help retailers move with speed and precision while staying connected to what makes each brand unique,” added Jodi Harouche, President and Chief Creative Officer. “MMP AI Studio takes that further than ever before - it puts broadcast-quality video production directly in the hands of the people who know the products best, whether they’re training associates or engaging customers.”
Key capabilities of MMP AI Studio include AI-generated scripts and video plans, a diverse virtual presenter library, multi-language video generation, role-play and scenario videos, e-commerce video generation for product detail pages and campaigns, full script control, and flexible delivery options including direct publishing to INCITE®, downloads, and API integration.
Unlike generic AI video tools, MMP AI Studio is purpose-built for retail, incorporating product knowledge, brand standards, and frontline execution needs into one unified platform.
MMP AI Studio is available immediately to select retail partners, with broader rollout planned later this year. The platform is offered as both a standalone product and a premium add-on to INCITE®.
About Multimedia Plus Multimedia Plus (MMP) has been a leader in retail training and video production since 1997, creating award-winning content for some of the world’s most recognized brands.
Through its flagship platform, INCITE®, MMP has transformed how organizations train, communicate, and engage frontline teams at scale.
With the launch of MMP AI Studio, MMP brings its decades of production expertise into a new era - combining creative excellence with AI-powered efficiency to deliver high-quality video content faster, more cost-effectively, and at unprecedented scale.
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