CreatorIQ, the global operating system for creator-led growth, has expanded its partnership with YouTube through integration of the YouTube Creator Partnership API. This integration delivers first-party YouTube data directly into CreatorIQ’s AI-powered Discovery experience, unlocking deeper audience insights for brands and agencies.
Announced at the YouTube NewFront, the integration brings first-party YouTube data for creators directly into CreatorIQ’s AI-powered Discovery experience. This enables brands to evaluate creators based on who actually watches their content, moving beyond traditional metrics such as followers or engagement rates.
By embedding these platform-native insights into creator discovery and evaluation workflows, CreatorIQ helps brands make more informed decisions, improve creator-audience alignment, and confidently measure the value of their creator investments.
“Creator marketing has matured into a core growth channel, but the industry has lacked the depth of measurement needed to scale with confidence,” said Tim Sovay, Chief Business Development and Partnerships Officer at CreatorIQ. “This integration with YouTube is a major step forward in giving brands trusted, first-party data that helps them unlock deep creator audience insights, within their existing workflows in the CreatorIQ operating system—so creator marketing can be planned, evaluated, and optimized with the same rigor and scale as any other media channel.”
The integration with YouTube’s Creator Partnership API embeds first-party viewership data directly into CreatorIQ Discovery. This provides access to trusted audience insights for YouTube Partner Program creators.
Unlike subscriber-based metrics, these insights reflect the real demographics and interests of viewers who watch YouTube videos or Shorts. This enables more accurate creator discovery and stronger creator–brand alignment earlier in the partnership process.
With CreatorIQ’s support, brands can achieve the following:
Access verified data to more easily find and evaluate eligible YouTube creators, reducing uncertainty in creator selection.
Compare creator audiences and content performance to understand reach, relevance, and impact before activating partnerships.
Connect creator partnerships with paid amplification for more holistic measurement and stronger ROI reporting.
About CreatorIQ
CreatorIQ is the AI-native operating system for creator-led growth, helping global brands and agencies transform creator marketing into an intelligence-driven growth engine. Powered by the Creator Graph™, which processes more than 123 million social posts daily across more than 15 million creators worldwide, CreatorIQ unifies fragmented platform data into a centralized intelligence layer and system of record for creator relationships, performance, governance, and commerce. More than 1,300 organizations–including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora–rely on CreatorIQ as the infrastructure to run and scale their creator programs globally.
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