TIME has strengthened its digital publishing strategy by adopting Contentstack's Agentic Experience Platform (AXP) to modernize its content infrastructure. The migration provides the global media brand with a scalable, API-first foundation designed to improve editorial workflows, accelerate content delivery, and support future AI-driven audience experiences.
Contentstack announced that TIME has migrated to its Agentic Experience Platform (AXP), giving the media organization a modern content management foundation built for digital innovation.
The platform combines structured content management, customer data, personalization, and AI orchestration into a unified system that enables organizations to deliver faster, more adaptive digital experiences.
For TIME, the migration supports both immediate operational improvements and long-term investments in personalization and artificial intelligence.
According to TIME, the move to Contentstack enables editorial and engineering teams to collaborate more efficiently without sacrificing flexibility.
The API-first architecture allows developers to build modern digital experiences while enabling newsroom teams to publish and manage content independently, reducing reliance on engineering resources for routine updates.
"We needed a platform that could work across both our engineering and editorial teams without forcing compromise," said Michael Mraz, General Manager of B2C and Chief Product Officer at TIME. "Contentstack gave us that balance. Our developers get the flexibility of an API-first architecture, while our newsroom teams get a workflow that actually fits how content is created and published in practice. It gives us immediate operational efficiency today, while still supporting where we're going next with personalization, real-time data, and more intelligent, AI-driven experiences."
Since migrating to Contentstack, TIME has introduced several new audience-facing capabilities, including:
The new platform enables these features while streamlining editorial operations and supporting faster content publishing across digital channels.
Contentstack positions its Agentic Experience Platform as a solution for enterprises seeking to unify content, customer data, and AI capabilities rather than relying on disconnected tools.
The platform integrates:
According to Contentstack, this unified architecture enables organizations to simplify digital operations while preparing for more intelligent, adaptive customer experiences.
"Over the last few years, we've seen organizations rush to adopt AI without first addressing the foundational challenges underneath," said Neha Sampat, Founder and CEO of Contentstack. "The companies getting this right are taking a more intentional approach: quick wins first, a strong foundation next, and then expanding what's possible over time. TIME really reflects that mindset. Their migration is a pragmatic evolution that delivers immediate impact while creating room to grow into more advanced capabilities."
Michael Mraz is also expected to discuss TIME's digital transformation strategy and its approach to AI-driven experiences during ContentCon later this year.
As media organizations continue modernizing legacy publishing platforms, investments in API-first CMS platforms and AI-ready content infrastructure are becoming increasingly important for delivering personalized, scalable, and data-driven digital experiences.
Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud), and autonomous AI orchestration (Agent OS) into one unified system.
While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data, and AI in a way that makes digital experiences faster to launch, easier to manage, and more adaptive in real time.
Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.