Vizrt, the leader in live production technology, has introduced two new solutions in partnership with Zoom: InteractifAI and CaptivAIte. These tools enable professionals across industries to elevate corporate communications—such as product launches, training webinars, town halls, and executive presentations—by delivering higher viewer engagement and turning content into actionable outcomes.
"Impactful communications mean cutting through the noise and clearly positioning what matters. In this increasingly digital and virtual world, teams are inundated with messages, back-to-back meetings, and presentations," says Rohit Nagarajan, CEO of Vizrt. "People don't need more noise, they need clarity. Visual elements that illustrate and contextualize information help overcome those barriers, so vision becomes strategy, and strategy inspires action."
InteractifAI is designed for everyday users to transform Zoom Meetings at any scale. With an intuitive interface and one-click templates, it overlays professional, personalized graphics—including names, job titles, logos, agendas, QR codes, and live data—directly onto participant video streams. This replaces static slides with broadcast-quality visuals that remain on-brand and fully interactive. As a Zoom App built on the Surface Framework, it runs seamlessly alongside Zoom Meetings, providing instant visual enhancement without diverting presenter attention.
CaptivAIte brings augmented reality graphics into Custom AV Zoom Rooms, converting standard meeting spaces into professional studios. Leveraging Vizrt's AI Keyer technology, it inserts data-driven AR elements in real time without requiring green screens. Features include remote contributor teleportation and immersive visuals that replace flat slide decks, allowing presenters to focus on delivery while maximizing audience engagement.
"We believe that remote viewer engagement and information impact are directly driven by strong production value," says Andy Carluccio, Head of Client Innovation at Zoom. "By combining Vizrt's industry-leading graphics tools and AI-powered technologies with our Emmy-winning Zoom for Broadcast solutions in Zoom Meetings and Zoom Rooms, InteractifAI and CaptivAIte bring immersive video capabilities to enterprise content production."
The launch builds on the longstanding collaboration between Vizrt and Zoom, now formalized through Zoom's ISV Exchange Program. This allows customers to purchase InteractifAI and CaptivAIte directly via Zoom, expanding access to Vizrt's advanced storytelling capabilities within the Zoom ecosystem.
"Vizrt's dynamic visuals have long shaped how audiences experience news, entertainment, and sports," said Jared Dennison, Global Lead, ISV Exchange at Zoom. "With Vizrt joining Zoom's ISV Exchange program, those powerful storytelling capabilities are now available through Zoom – enabling organizations to elevate how they communicate and connect on a global scale."
InteractifAI and CaptivAIte will be available to Zoom users starting February 20, 2026. More information is available at https://www.vizrt.com/products/zoom/. Hands-on demos will be featured at ISE (Hall 4, stand 4Q500).
About Vizrt
Vizrt is the leader in real-time graphics and live production solutions for content creators. With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world. Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told. In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision.
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