Postscript and Tie have announced a new integration that expands SMS automation effectiveness by matching anonymous website visitors to existing opted-in SMS subscribers using Tie's identity graph, enabling recovery messages even without cookies or across devices and sessions.
Quick Intel
Spring represents a strategic window for e-commerce brands to strengthen their owned channels before summer and holiday peaks. The new integration between Postscript, a leading SMS marketing platform for Shopify, and Tie addresses a common challenge: a large portion of SMS-opted-in subscribers remain unrecognized on websites due to missing cookies, device changes, privacy browsers, or offline opt-ins like in-store keyword sign-ups.
Without proper identification, high-intent visitors miss out on automated recovery messages such as cart abandonment reminders or browse abandonment alerts, limiting revenue potential from existing lists.
The Postscript + Tie integration resolves this by leveraging Tie's identity graph to match anonymous traffic to verified opted-in profiles. Once identified, behavioral data flows seamlessly to Postscript, triggering the same personalized SMS automations that cookie-recognized subscribers receive. This delivers immediate, incremental reach without requiring brands to redesign campaigns or build additional workflows.
Beta results highlight strong early impact, with an average 44% increase in browse abandonment SMS volume in the first month—all from subscribers already in the brand's database.
"We've seen a 16% increase in abandonment revenue since launching these flows. With how easy the integration was, the return on investment is hard to beat." — Andrea Haynes, Retention Marketing at Portland Leather Goods
"On big sale days, SMS is often the #1 owned revenue channel for DTC brands," said Mike Manheimer, Chief Customer Officer at Postscript. "And because abandonment automations are some of the highest-ROI texts you can send, this integration helps brands trigger more of them and make even more money."
"Tie's identity graph makes it possible to connect the dots between a subscriber's offline opt-in and their online behavior — instantly," said Michael Diesu, co-Founder & CEO at Tie.
Core capabilities of the integration include universal cart abandonment detection across cookie-less scenarios, immediate activation of offline opt-ins for online behavior, unified cross-device subscriber profiles, and reliable coverage for privacy-restricted browsers via email identification. These features ensure brands capture more value from their existing SMS audience.
Available at no additional cost to current customers of both platforms, the integration includes dedicated customer success support for rapid setup—positioning brands to capitalize on rising traffic in the coming months. For details or to begin, visit meettie.io/postscript.
About Postscript
Postscript is the top-rated SMS marketing platform for Shopify. Supercharge your customer engagement with automated texts, coupons, and win-back campaigns that recover lost sales and grow revenue—trusted by thousands of DTC brands.
About Tie
Tie turns anonymous website traffic into verified customer profiles and buying-intent signals — identifying 4x more visitors than any other solution. Brands use Tie to prioritize high-intent shoppers and drive more revenue with less wasted spend.
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