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PAN, a global integrated data-driven PR and marketing agency for B2B tech and healthcare brands, has announced new client wins in the AI sector and the launch of a proprietary AI Optimization tool as demand for brand credibility in AI-mediated environments continues to grow.
The additions of Ada CX, Qure.ai, and TensorWave reflect increasing demand from AI-native companies for communications partners who understand how to build brand stories that resonate with both human audiences and AI engines. As generative AI reshapes how B2B buyers discover and evaluate vendors, PAN has invested heavily in research, tools, and services to help brands navigate this shift.
PAN’s original research, drawn from analysis of more than 11,000 ChatGPT-generated links, revealed that 31% of AI-generated citations from B2B prompts were either misattributed or entirely fabricated. This highlights a new credibility risk that brands must address. To support marketers, PAN has consolidated its AI visibility research and best practices into the PAN AI Credibility Hub, offering data, actionable tips, and expert guidance.
“No matter how much you hear about brands who have ‘hacked’ AI visibility, the truth is this landscape is still fairly uncharted,” says PAN’s VP of Marketing Lauren Hill. “There isn’t one thing you can do. There are dozens. This audit work and commitment to surveying the field is an extension of that understanding: The most successful brands are the ones who collect data and adapt and learn. That’s what we do for our clients — every day.”
PAN has launched its proprietary AIO Audit, a new capability that analyzes how a brand appears across multiple large language model platforms. The tool generates a structured AI Visibility Snapshot Report, including competitor benchmarking, source analysis, and strategic recommendations. It draws on a brand’s full digital footprint across paid, earned, shared, and owned media to identify gaps, inaccuracies, and actions needed to close the credibility gap.
The launch builds on PAN’s broader AI Optimization service line and reflects the belief that brand credibility in the AI era requires the same rigor and integration as traditional earned media and demand generation programs.
PAN’s work with EdgeCore Digital Infrastructure has driven hundreds of earned media placements, tripled year-over-year coverage, and helped the company reach the number one position in competitive thought leadership share of voice within less than three quarters. Coverage has appeared in CNBC, BBC, The New York Times, and Bloomberg, while the agency-managed Density Digest LinkedIn newsletter grew to thousands of subscribers.
“PAN has bolstered our brand's visibility and credibility in a huge way,” said Courtney Gaudet, VP of Marketing & Communications at EdgeCore Digital Infrastructure. “Our market position as a data center developer specializing in AI-ready digital infrastructure was established in large part by the PR and social media program PAN has run alongside our team for the past three years. We’re grateful for the excellent guidance, counsel and execution they’ve provided along the way.”
Similar success has been seen with clients such as Algolia and Seismic, including reaching a potential audience of 395 million, landing primetime broadcast segments, securing a 43% share of voice among top 25 outlets, and achieving an 82% award win rate.
The expansion of PAN’s AI client roster and the introduction of the AIO Audit strengthen the agency’s position as a strategic partner for B2B brands seeking visibility and credibility in the evolving AI landscape.
About PAN
PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media.
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