Validity Inc., a leading provider of marketing success and customer data intelligence solutions, has appointed Lidiane Jones to its Board of Directors. With her extensive leadership experience at major enterprise technology companies, Jones will help Validity advance its mission of enabling smarter marketing campaigns, improved customer data value, and faster business growth.
Validity appoints Lidiane Jones to its Board of Directors.
Jones brings leadership experience from Bumble, Slack, Salesforce, Sonos, and Microsoft.
She has a proven track record in digital transformation and enterprise growth.
Jones aims to strengthen Validity’s offerings for global marketing success.
Appointment supports Validity’s expansion of AI-powered solutions.
Follows Validity’s recent addition of Litmus to its product portfolio.
Jones’ appointment underscores Validity’s commitment to driving innovation in customer data intelligence and marketing success. Her deep industry knowledge and leadership expertise are expected to help organizations maximize the impact of their marketing campaigns while extracting more value from customer data.
"Validity has established itself as a preeminent player in the consumer data, marketing, and sales spaces for enterprise businesses globally," said Jones. "We'll work together to strengthen Validity's offerings as we help brands drive maximum impact from their marketing campaigns, creating extraordinary value for clients across the globe."
Jones most recently served as CEO of Bumble, where she advanced digital transformation initiatives and leveraged machine learning to scale enterprise capabilities. Prior to that, she was Executive VP and GM of Digital Experiences at Salesforce and later became CEO of Slack following its acquisition by Salesforce. At Slack, she guided enterprises in delivering personalized, connected experiences across Experience, Commerce, and Marketing Clouds.
Earlier in her career, Jones held leadership positions at Sonos, Inc. and Microsoft, and served on the boards of Compass Working Capital and Astound Commerce.
"Lidiane's wealth of industry expertise and experience leading enterprise technology brands make her an invaluable addition to the team, particularly now as we bring to market the industry's most trusted AI-powered marketing success platform," said Mark Briggs, Validity Chairman and CEO. "Her expertise adds strength to a team that's revolutionizing digital marketing by fast-tracking technological advancements across our solutions which enable our customers to drive stronger engagement from their marketing campaigns."
This appointment aligns with Validity’s ongoing momentum. In April 2025, the company expanded its flagship product suite by adding Litmus, a global leader in email optimization and testing. With its growing portfolio, Validity continues to deliver innovative, trusted tools for marketing performance, analytics, and CRM data quality.
Jones’ addition to the board reinforces Validity’s leadership team as it drives forward the future of AI-powered marketing success.
About Validity
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to achieve end-to-end marketing success—using trustworthy data as a key advantage. The Validity flagship products—DemandTools, BriteVerify, Litmus, Everest, Sender Certification, GridBuddy Connect, and MailCharts—are all highly rated solutions for email performance, campaign analytics, and CRM data quality.
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