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Zeta Global, the AI Marketing Cloud, has announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. The platform, which unifies identity, intelligence, and activation to deliver better experiences for consumers and better results for brands, received the highest score of any evaluated vendor in the Strategy category and the highest possible score (5.0) in 11 criteria.
Zeta Marketing Platform was named a Leader in The Forrester Wave for Email Marketing Service Providers, Q1 2026.
The platform received the highest Strategy score among all evaluated vendors.
Zeta earned the highest possible score (5.0) in 11 criteria including AI Approach, Vision, Innovation, Identity Resolution, Data Management, and Partner Ecosystem.
Forrester noted that “Zeta’s approach to AI, data management, and data governance stand out.”
The report highlighted Zeta for marketers who want to maximize customer insights by experimenting with AI.
Zeta customers specifically praised the platform’s accessibility.
As enterprises replace legacy martech stacks with AI-driven platforms, marketers are demanding solutions that simplify execution and improve business performance. Zeta sees this recognition as a reflection of its long-term investment in a platform purpose-built to reduce complexity, sharpen personalization, and accelerate business growth.
With AI embedded at its core, the Zeta Marketing Platform integrates identity resolution, customer data management, predictive intelligence, and omnichannel activation into a single connected system. Forrester’s evaluation noted that “Zeta’s approach to AI, data management, and data governance stand out.”
The Zeta Marketing Platform achieved the highest possible scores in 11 criteria, including:
Identity Resolution
Data Management
Data Governance
Skills Improvement
AI Approach and Perspective
Regulatory Compliance
Agency Services
Vision
Innovation
Roadmap
Partner Ecosystem
“The era of fragmented martech is over,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “In the AI era, marketers need a single system that knows their customers, predicts what’s next, and proves its impact without requiring an army of specialists to operate it. That’s what we’ve built. We’re proud that Forrester has recognized us among top vendors in the market.”
Forrester’s report also noted that Zeta “will work well for marketers of all industries and capability levels, particularly those who want to maximize their customer insights by experimenting with AI” and that customers specifically praise Zeta’s accessibility.
About Zeta Global
Zeta Global is the AI Marketing Cloud that empowers enterprises to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform leverages artificial intelligence and proprietary data to deliver personalized experiences across channels. With a focus on identity resolution, predictive intelligence, and omnichannel activation, Zeta helps brands drive measurable business outcomes.
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