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Zeta Global, the AI Marketing Cloud, will host exclusive programming at CES 2026 focused on the future of artificial intelligence in marketing and the evolution of its conversational AI agent, Athena by Zeta™. The centerpiece is a fireside chat featuring tech analyst Dan Ives and Zeta's CEO, David A. Steinberg.
Zeta Global will host an exclusive fireside chat at CES 2026 on January 6.
The conversation features tech analyst Dan Ives and Zeta CEO David A. Steinberg.
The topic is the future of AI-powered marketing and Zeta's Athena platform.
Athena is a conversational, superintelligent AI agent built for enterprise marketing.
Zeta is an official CES sponsor and will demo Athena daily in its suite.
CEO David Steinberg will also speak at the CES C-Space and ADWEEK House.
The flagship event is a happy hour and fireside chat scheduled for Tuesday, January 6th, at Zeta's suite in the ARIA Resort & Casino. Dan Ives, Chairman of Eightco and a renowned tech analyst, will lead a dynamic discussion with David Steinberg. They will explore the trends shaping the next era of marketing technology and examine how Athena's conversational intelligence aims to remove friction between marketers and AI, ultimately driving a higher return on investment.
Both leaders emphasized the transformative pace of AI and the strategic role of the Athena platform. “The pace of AI innovation is accelerating faster than anything we’ve seen in the marketing industry, and we strongly believe that Athena sits at the center of that transformation,” said Steinberg. Dan Ives added, “As Chairman of Eightco, our mission is clear: put trust at the center of enterprise AI. I’m fired up to join Zeta and David at CES to dig into how AI-powered platforms can deliver real business outcomes and build stronger customer relationships in an increasingly automated world.”
As an official CES sponsor, Zeta will maintain a significant presence throughout the week. The company's Athena suite will host daily demonstrations and client engagements, showcasing the platform's capabilities. Beyond the fireside chat, CEO David Steinberg will participate in a live-streamed interview at the CES C-Space with executive talk show host James Kotecki. He is also scheduled to deliver a speaking session at ADWEEK House, which will include an exclusive demo of the Athena platform.
Zeta Global's planned activities at CES 2026 underscore the intensifying convergence of AI and marketing technology. By featuring a dialogue between its CEO and a prominent external tech analyst, the company is positioning its Athena platform at the forefront of the industry's shift toward conversational, intelligent agents designed to simplify and amplify marketing effectiveness. The event series reflects a strategic effort to shape the narrative around AI's practical, ROI-driven application in the enterprise marketing landscape.
About Zeta Global
Zeta Global is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
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