ZeroToOne.AI has partnered with Horizon Media, the largest independent global media agency, to integrate its real-time predictive behavioral intelligence into HorizonOS and the AI-native Blu platform. Powered by ZeroToOne's proprietary Large Behavioral Model, this system-level integration enables marketers to anticipate consumer actions with over 85% accuracy, shifting from reactive optimization to proactive decision-making and reducing media waste.
Quick Intel
ZeroToOne.AI, a pioneer in predictive behavioral intelligence, and Horizon Media have formed a strategic enterprise partnership to bring forward-looking AI capabilities directly into the core of Horizon's marketing ecosystem.
Unlike traditional AI tools that automate workflows using Large Language Models, ZeroToOne.AI leverages its proprietary Large Behavioral Model to forecast real-world human actions at scale. This enables brands to act ahead of consumer behavior rather than rely on historical data for after-the-fact adjustments. The collaboration follows successful proofs of concept conducted through HorizonOS Labs, where ZeroToOne delivered measurable improvements in operational efficiency, store visitation, conversion rates, and significant reductions in media waste.
Through the partnership, Horizon will incorporate ZeroToOne's daily-refreshed predictive audiences natively into Blu, its AI-native marketing intelligence platform. This supports end-to-end capabilities including audience planning, campaign activation, suppression of low-value segments, and performance measurement for Horizon's extensive client portfolio.
Naseer Hashim, Co-founder and CEO of ZeroToOne.AI, said: "ZeroToOne was built on the belief that modern, AI-driven audience strategy should be grounded in the actions people are likely to take next, not what they did weeks or months ago, so brands can anticipate behavior rather than simply react to it. That requires predictive intelligence to be embedded directly into decision-making environments rather than layered on as incremental features. Horizon is a forward-looking partner that shares our view of how AI can drive better client outcomes, and we are excited to bring our real-time predictive intelligence into the core of HorizonOS and its Blu Platform to help brands across QSR, retail, travel, CPG, hospitality, and beyond make smarter decisions within their media ecosystems."
John Koenigsberg, EVP and Head of Platform Partnerships at Horizon Media, commented: "HorizonOS's growing partner ecosystem and HorizonOS Labs pilots are accelerating innovation. With ZeroToOne, we provide clients a modern audience advantage, powered by intelligence that adapts at the speed of behavior. ZeroToOne has proven that real-time prediction can materially improve results across a wide range of categories. Integrating their platform into Blu allows us to deliver this value in a seamless and scalable way."
The companies plan to deepen the integration over time, including enhancements to bid optimization, improved ID resolution, and potential deployment of ZeroToOne's modeling engine directly within HorizonOS. This collaboration reinforces Horizon's commitment to embedding advanced AI and data intelligence natively in its platforms, delivering anticipatory capabilities that align with fast-evolving consumer behaviors.
About ZeroToOne.AI
ZeroToOne.AI (ZTO) is an enterprise AI platform built to predict real-world behavior before it happens, enabling brands, advertisers, and enterprises to move from historical analytics to forward-looking decision making with over 85% predictive accuracy. At the core of ZTO is its patent-pending Large Behavioral Model (LBM), developed by AI researchers recruited from Carnegie Mellon University, the nation's top-ranked AI program. ZTO is the first enterprise platform to combine advanced behavioral prediction, custom ID resolution, and daily refreshes across billions of identities. ZeroToOne.AI helps enterprises act on intent rather than past performance. In a world moving from reactive analytics to anticipatory intelligence, ZTO stands as the system of prediction that powers tomorrow's decisions today. With accelerating adoption from category-defining brands and a growing moat of proprietary behavioral data, ZTO is positioned to become the next cornerstone of the enterprise AI economy.
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow.
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