Yolando officially launches its competitive intelligence and Generative Engine Optimization (GEO) platform with $8.5 million in total cumulative funding from Drive Capital, empowering marketing teams to monitor AI visibility, outmaneuver competitors, and generate on-brand content that influences LLM recommendations and buyer decisions.
Buyer journeys have changed dramatically: prospects now consult AI tools like ChatGPT for recommendations before engaging with websites, ads, or sales teams. This shift determines which brands enter the consideration set and which are excluded entirely. Yolando addresses this new reality by providing visibility into how companies appear in AI-generated responses and tools to actively shape those outcomes.
The platform targets B2B SaaS companies, service-based organizations, consumer brands, retail, Shopify ecommerce, and any business where reputation, visibility, and trust drive revenue growth. Whether competing for enterprise contracts or local service inquiries, appearing in AI answers has become essential for shortlisting and deal progression.
"Inbound leads from ChatGPT were worth 20% more in revenue and closed 40% faster." — Matt Bogoroch
"Before a prospect ever visits your website, they've already asked ChatGPT who to trust," said Bogoroch. "If you're not in that answer, you're not in the conversation. Yolando makes sure you are."
Yolando emerged from real-world challenges faced by its founding team at BirdseyePost, a high-growth marketing software company. As AI began reshaping discovery and evaluation processes, the team needed better ways to track competitor performance in AI responses and respond effectively. Existing tools offered measurement but lacked actionable next steps. Yolando was developed internally to fill this gap—reducing research friction, boosting AI visibility, and improving conversions—before being productized for broader use.
The same team continues to operate and scale BirdseyePost, creating a unique feedback loop: Yolando is refined daily within a live, high-growth business navigating AI-driven buyer behavior.
Unlike many GEO tools that provide dashboards, rankings, and alerts without clear resolution paths, Yolando integrates competitive intelligence with execution capabilities. It monitors competitor content publications, alerts on visibility gains in high-intent queries, flags sentiment or ranking drops, identifies content gaps, and generates brand-aligned content briefs in one click.
The recommendation engine delivers precise, strategic responses so marketing teams can act quickly—often in minutes rather than weeks—maintaining competitive advantages in AI-influenced discovery.
"Most tools in this space tell you that you're losing," said Bogoroch. "They show you charts and rankings and sentiment scores, but leave you to figure out what to do about it. We built Yolando to close that loop, to show you what competitors are doing, tell you exactly how to beat them, and help you execute in minutes, not weeks."
Yolando’s proprietary model analyzes millions of webpages to uncover patterns that influence LLM citation and recommendation behavior. It avoids generic AI-generated content that LLMs often ignore, instead producing novel, value-adding material designed to earn genuine inclusion.
Over 40 specialized agents handle end-to-end workflows—research, competitive analysis, fact-checking, formatting, and more—to deliver publication-ready assets rapidly. Continuous real-time intelligence feeds back into the system, creating compounding improvements for customers.
Yolando positions marketing teams to thrive in the age of AI search by combining monitoring, strategy, and creation into a unified platform that drives measurable visibility and revenue impact.
About Yolando
Yolando is a competitive intelligence and Generative Engine Optimization (GEO) platform that helps brands understand how they’re represented in AI-generated answers and what they can do to shape those responses. The platform monitors visibility and competitive positioning across leading AI platforms, including ChatGPT, Claude, Perplexity, and Gemini. Serving B2B SaaS companies, service-based organizations, consumer, retail, Shopify ecommerce and any business where visibility and reputation drive growth. Yolando combines continuous competitor monitoring, actionable recommendations, and AI powered content generation - aligned to each brand’s unique voice - to help companies win in the age of AI search. Learn more at yolando.com.
About Drive Capital
Drive Capital is a Columbus-based venture capital firm that is investing in the world’s next generation of market-defining companies. Since Drive's inception in 2013, the firm has raised $2B of funds to invest in startups solving important problems in large markets. Drive is an investor in more than 100 companies outside of Silicon Valley, including Duolingo, Branch, Greenlight, and Path Robotics.
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