Yext, Inc., the enterprise agentic marketing platform, today announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners and positioning Yext as the data layer for an agentic marketing era. Scout is the most comprehensive visibility intelligence dataset available for local businesses, analyzing 10 billion signals monthly across four AI models for over 12 million business locations.
Scout analyzes 10 billion signals monthly across 4 AI models for over 12 million business locations.
Surfaces 150 visibility metrics across 20 competitors in every scan.
Two access paths: Scout MCP (conversational, no-build-required) and Scout API (custom, white-labeled products).
According to U.S. Chamber of Commerce, 58% of small businesses now use generative AI – more than double 2023 rate.
Insights span competitive intelligence, AI citation analysis, SEO/AI search performance, and prioritized action recommendations.
Available for early access starting today.
“The role of a local digital marketing agency has always been the same: help small businesses compete and win in their markets,” said Christian Ward, Chief Data Officer at Yext. “With Scout MCP, local digital marketers can now effortlessly access visibility and competitive intelligence that would have been impossible to assemble five years ago. That's a different level of conversation entirely.”
“As AI reshapes local marketing, access to differentiated data becomes the real competitive advantage,” said Brock Berry, CEO & Co-Founder of AdCellerant, a global digital marketing services company. “What makes Scout compelling is the depth of visibility into AI models, search performance, and competitor analysis. We believe partners will be able to build entirely new client experiences and workflows on top of Scout MCP that simply weren't possible a few years ago.”
Partners using Scout can walk into any client or prospect meeting and show that business exactly where it stands against its competitors in AI and local search. The insights span four areas:
Competitive intelligence and prospecting: Provide clients or prospects with a live view of exactly where they're losing to competitors across AI and local search.
AI citation and model analysis: Know which AI models are citing a brand, how often, and in what context and how that compares to competitors including sentiment and themes.
SEO and AI search performance: Track how brands appear across both traditional and AI search surfaces, with 150 visibility metrics across 20 competitors per scan.
Prioritized action recommendations: Surface the highest-impact fixes, with a 90-day growth plan and paid media guidance built for prospect meetings and upsell conversations.
Partners can access Scout through the UI for a ready-built experience, through the MCP for conversational access without any development work, or through the API for fully custom, white-labeled products. The same dataset powers all three. Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.
Yext is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale.
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