XTM International, a prominent provider of AI-driven localization technology, has announced two major appointments to its executive leadership team. Niki Sotiropoulou joins the company as Chief Marketing Officer (CMO), while Sean Mooney has been named Vice President of Engineering. These strategic hires are intended to accelerate the company’s growth and enhance its engineering execution as XTM expands its portfolio of composable, AI-powered globalization solutions.
Executive Expansion: Niki Sotiropoulou appointed as CMO and Sean Mooney as VP of Engineering to lead XTM’s next growth phase.
Marketing Leadership: Sotiropoulou brings over 20 years of experience in B2B and B2C marketing, focusing on data-driven and AI-augmented strategies.
Engineering Depth: Mooney offers 25 years of expertise in cloud services and systems integration to lead global R&D and product modernization.
AI-First Mission: The new leadership aims to embed AI and data across brand strategy and product execution to maintain a competitive lead.
Global R&D Focus: Mooney will oversee development, QA, and architecture teams across Ireland and XTM’s international hubs.
Scalable Localization: The appointments support XTM’s mission to help 1,300+ global companies manage content in over 880 languages.
In her role as Chief Marketing Officer, Niki Sotiropoulou will oversee XTM's global marketing organization. Her focus will be on integrating AI and data-driven methodologies into brand strategy and demand generation. Having held previous roles at companies like viva.com and eSHARE, Sotiropoulou is recognized for aligning marketing efforts with measurable commercial outcomes.
"Marketing is most effective when it is grounded in data and amplified by AI," said Sotiropoulou. "XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about."
Sean Mooney takes over as Vice President of Engineering with a mandate to lead the R&D function across development, support, and architecture. His background in technical architecture and systems integration will be vital as XTM modernizes its product offerings. Mooney is tasked with ensuring that XTM ships innovation at the high pace required by the enterprise localization market while maintaining rigorous engineering standards.
"XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver," said Mooney. "My role is to make sure our R&D organisation operates at the standard our customers expect: combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands."
According to CEO Lorcan Malone, these additions signal XTM’s ambition to extend its lead in the localization sector by combining strategic marketing with deep engineering execution.
XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.