Wunderkind announces new integration with Braze that brings proprietary identity resolution and high-intent Signals into Braze Canvas. Brands can recognize more customers, grow lists, and scale personalized triggered journeys to drive incremental revenue in one platform.
Wunderkind, the AI decisioning platform that combines identity resolution with cross-channel personalization, has launched a new integration with Braze. The integration brings Wunderkind’s proprietary identity framework and high-intent behavioral Signals into Braze Canvas, enabling brands to create revenue-driving, orchestrated customer journeys directly within the Braze platform.
The new Wunderkind-Braze integration allows marketers to move beyond static campaigns toward intelligent, real-time experiences that adapt to customer behavior across web, email, and other touchpoints. By connecting identity resolution and Signals to Braze, brands can unlock net-new revenue from existing traffic and programs that traditional CRM approaches often miss.
“Marketers shouldn’t have to choose between performance and simplicity,” said Richard Jones, Chief Revenue Officer at Wunderkind. “By bringing Wunderkind’s identity graph and high-intent Signals into Braze, we’re giving brands a way to recognize more of their shoppers, prioritize their highest-value triggered messages, and run everything inside a single environment their teams already know — without adding another system to manage or rebuilding existing journeys from scratch, and with a clear, measurable lift in triggered and lifecycle revenue.”
With the new integration, brands can achieve the following:
Brands leveraging Wunderkind’s identity framework have achieved up to 8x lift in triggered revenue. Overall, the Wunderkind platform drives more than $5 billion in attributable sales annually across its client base.
“At Kurt Geiger, we’re always looking at how our technology partners can work together more effectively. The integration between Wunderkind and Braze is an important development, bringing together capabilities that support a more connected approach to customer engagement,” said Gareth Rees-John, Chief Digital Officer at Kurt Geiger.
This integration is particularly valuable for SaaS, IT, and technology-driven marketing teams seeking to maximize revenue from owned channels through AI-powered personalization and identity resolution.
About Wunderkind
Wunderkind is redefining agentic marketing decisioning, where identity meets AI to drive personalized performance at scale. Its Autonomous Marketing Platform (AMP) uses a proprietary identity graph — built on billions of devices and trillions of digital events each year — to transform anonymous web traffic into known customers. AMP dynamically triggers one-to-one messages across email, text, and ads, optimizing creative, channel, and timing in real time. Seamlessly integrating via SDKs, APIs, and natively with leading ESPs and engagement platforms, Wunderkind fits into any modern stack without requiring replatforming. Brands like Harley-Davidson and Kendra Scott rely on Wunderkind to unlock reach and revenue, with more than $5 billion in attributable sales annually and consistently top-ranking channel performance.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
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