Wishpond Technologies has completed the sale of its Viral Loops referral marketing platform and related assets to Emerge Commerce for $2.3 million in cash, using part of the proceeds to reduce debt and strengthen its balance sheet while focusing on core AI-driven marketing solutions.
Quick Intel
Wishpond Technologies Ltd., a provider of AI-enabled marketing and sales solutions, has finalized the previously announced sale of its Viral Loops product and associated assets to Emerge Commerce Ltd. The transaction, effective March 9, 2026, delivers $2.3 million in total cash consideration and marks a deliberate step to optimize the Company's capital structure.
Wishpond received $2.1 million upon closing, with the balance of $200,000 scheduled for payment on the one-year anniversary. Viral Loops, a referral marketing campaign software platform originally acquired in April 2022, functioned independently within Wishpond's ecosystem. The divestiture allows the Company to concentrate resources on its core integrated AI-powered suite, including tools such as the AI Website Builder, AI Email Automation, and SalesCloser AI conversational sales agent.
Ali Tajskandar, Chairman and CEO of Wishpond, commented: "Closing the sale of Viral Loops represents an important step in strengthening Wishpond's balance sheet and enhancing our financial flexibility. By reducing debt and reallocating capital toward our core AI-driven marketing platform, we are positioning the Company to focus on innovation and long-term growth across our integrated product suite."
The Company has directed approximately $1.6 million of the proceeds toward partial repayment of its senior credit facility with National Bank of Canada. This debt reduction improves liquidity and financial positioning. Remaining proceeds will support general working capital requirements.
In connection with the transaction, Wishpond has secured a forbearance agreement from its senior lender, under which the bank has agreed to forbear from exercising certain rights under the credit facility through December 31, 2026, subject to customary conditions tied to the debt repayment.
The sale is not anticipated to have a material impact on Wishpond's primary AI-enabled marketing and sales platform or its broader growth initiatives. As an arm's-length transaction, no finder's fees were payable.
Wishpond continues to advance its vision of a fully autonomous AI-enabled platform that streamlines the customer acquisition journey—from lead generation and engagement to deal closure—while delivering cost-effective scaling and higher conversions for small-to-medium-sized businesses.
About Wishpond Technologies Ltd.
Wishpond is a Vancouver-based provider of AI-enabled marketing and sales solutions that help businesses grow more efficiently. The Company's vision is to create a fully autonomous AI-enabled platform that streamlines the entire customer acquisition journey, from lead generation and engagement to deal closure, enabling businesses to scale cost-effectively while driving higher conversions. Wishpond offers an all-in-one marketing suite that integrates AI-driven tools such as an AI Website Builder, AI Email Automation, and SalesCloser AI, a conversational AI-based virtual sales agent that leverages generative AI to conduct personalized sales calls and product demos, increasing efficiency, reducing costs, and enhancing customer satisfaction. With a focus on innovation, Wishpond has filed multiple patent applications in conversational AI, reinforcing its leadership in AI-enabled marketing automation. The Company serves small-to-medium-sized businesses across various industries, providing a powerful yet cost-effective alternative to fragmented marketing solutions. Wishpond employs a Software-as-a-Service (SaaS) business model, generating most of its revenue from subscription-based recurring revenue, which ensures strong revenue predictability and cash flow visibility while continuously expanding its AI capabilities. Wishpond is listed on the TSX Venture Exchange under the ticker "WISH", and on the OTCQX Best Market under the ticker "WPNDF".
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