Wiland, Inc. today announced the appointment of Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO), effective July 14, 2026. As a member of the Executive Leadership Team, Popelier will lead the company's marketing, strategic growth, brand development, and demand generation. Popelier brings more than 25 years of leadership experience spanning advertising, marketing technology, product innovation, and data-driven growth strategy.
Jacqueline Popelier appointed CMSO at Wiland effective July 14, 2026.
25+ years of leadership in advertising, marketing technology, and data-driven growth.
Previously VP of Product at FordDirect, leading digital marketing and analytics solutions.
Also held Senior Director role for advertising and owner communications at FordDirect.
19+ years at agencies including BBDO and Universal McCann Worldwide.
Wiland provides consumer intelligence and AI-enabled marketing solutions.
Mike Gingell, Chief Executive Officer of Wiland, Inc., stated: "I am excited to welcome Jackie to the team as we expand our focus on growth and continue to evolve our longer-term market position. Jackie will be a great asset for the company and we will benefit greatly from her experience and expertise. She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results. Just as importantly, she brings an authentic people-first leadership style that reflects the culture we are continuing to build at Wiland."
Popelier joins Wiland with more than 25 years of experience leading digital marketing, advertising technology, product strategy, and customer engagement organizations. Her career spans both agency and technology leadership roles. Most recently, Popelier served as Vice President of Product at FordDirect, where she led a portfolio of digital marketing, advertising, customer engagement, and analytics solutions serving Ford and Lincoln dealers nationwide. Prior to FordDirect, Popelier spent over 19 years working within advertising agencies including BBDO and Universal McCann Worldwide.
Jacqueline Popelier stated: "Wiland has built an exceptional reputation as a trusted leader in consumer intelligence and marketing solutions. The company's unmatched data assets, innovative technology platform, and commitment to client success create tremendous opportunities for growth. I am excited to join this talented team and help strengthen our brand, deepen client relationships, expand strategic partnerships, and accelerate the next phase of Wiland's growth."
In her role, Popelier will work across Sales, Product, Client Success, and Corporate Development to align growth strategies, strengthen market positioning, and drive sustainable revenue expansion. The appointment reflects Wiland's continued commitment to investing in growth, deepening client relationships, expanding market awareness, and accelerating the adoption of its industry-leading data, audience, and AI-powered marketing solutions.
About Wiland
WilandTM is the leading consumer intelligence and marketing data company that the largest brands and nonprofit organizations trust to help them find, keep and grow customers. Wiland's knowledge of consumers is informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland's AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that connect brands and causes to consumers who love them.
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