VUSSENS Inc., a company specializing in artificial intelligence-based data analytics for the beauty industry and a wholly owned subsidiary of NEWEN AI, today announced the establishment of its North American operations in New Jersey and the official launch of VUSSENS, a beauty market analytics platform based on an ontological architecture. With this strategic establishment in North America, the world's leading beauty market, VUSSENS intends to accelerate its development with brands, manufacturers and distributors in the sector.
Located in the immediate vicinity of New York City, one of the world's leading centers for international trade and consumer goods distribution, New Jersey benefits from a strategic location, efficient infrastructure, and excellent accessibility. VUSSENS intends to strengthen its presence in the North American market by leveraging its network of local partners, including its relationships with the Stern School of Business at New York University and the Global AI Frontier Lab, also based in New York.
VUSSENS deploys its commercial strategy across the entire North American beauty value chain. Its main targets are beauty brands seeking insights into trends and marketing performance measurement tools, as well as OEM and ODM manufacturers looking to optimize their R&D on ingredients and product development. The company also targets large distributors wishing to identify high-potential brands early on, as well as communication and marketing agencies that need advanced, data-driven analysis for their strategic advice.
Officially launched at the establishment of its North American subsidiary, the VUSSENS platform is an AI solution specifically designed for the beauty industry. It centralizes and analyzes data from multiple channels using cutting-edge ontology-based technology.
The platform relies on a language model trained on over 800 billion tokens, as well as a multimodal artificial intelligence engine capable of simultaneously analyzing videos, audio content, and subtitles of short-form content broadcast on platforms such as YouTube and TikTok. This allows VUSSENS to perform particularly detailed analyses of consumer profiles, taking into account criteria such as ethnicity, age, skin type, and consumption values.
Beyond simply counting keyword mentions, the platform systematically highlights complex relationships: between trends and sales, ingredients and their effectiveness, or even consumer reactions and products. VUSSENS thus provides companies with concrete and immediately actionable market information, connecting previously fragmented data channels.
The platform brings together four integrated solutions that support companies in their strategic and commercial decision-making:
Marketing Solution: Tracks the entire journey, from product seeding and interactions with content to consumer reviews and purchase conversion metrics.
Trend Solution: Real-time analysis of consumer reactions to ingredients, product effects, formulations, colors, and internet memes.
Product Solution: Supports the development of targeted strategies through AI-assisted SWOT analyses and in-depth knowledge of target audiences.
Category Solution: Provides a comprehensive view of market developments and business opportunities within each product category.
The platform also integrates features dedicated to analyzing K-Beauty trends. With Korean trends increasingly recognized internationally as a key market indicator, this advantage reinforces VUSSENS' unique positioning and competitiveness in beauty tech and SaaS analytics.
VUSSENS has established a clear roadmap for its international expansion. From its New Jersey base, the company plans to build a solid customer base before gradually extending its sales presence to other major regions of the United States including the West Coast, the South, and the Midwest. Ultimately, the goal is to build a sales network covering all of North America.
Building on its anticipated success in North America, VUSSENS aims to introduce its services in stages to other major international beauty markets, including Japan, Europe, Southeast Asia, and the Middle East. The ultimate goal is to become a leading global hub for data and market intelligence in the beauty industry, following the logic of Trends to Categories to Products to Marketing.
About VUSSENS
VUSSENS is a global analytics platform for the beauty industry, powered by artificial intelligence. It integrates and analyzes data from international e-commerce platforms and social networks to reveal market trends, consumer demand, and changes at the product and category levels.
By uniting data from key commercial and social channels, VUSSENS provides practical information to every link in the beauty intelligence ecosystem , according to the logic: Trends → Categories → Products → Marketing .
