VisitIQ, an AI-driven audience intelligence and activation platform, has announced the appointment of Conner Roos as Chief Financial Officer, effective June 1, 2026. The move comes as the company continues to scale its operations, strengthen financial governance, and expand its leadership team to support sustained growth.
Roos joins VisitIQ at a critical stage of expansion, bringing experience in SaaS finance, M&A, and public-company reporting as the company builds toward more structured financial and operational maturity.
As VisitIQ continues to expand its AI-driven marketing intelligence platform, the company is placing increased emphasis on financial discipline and operational transparency. The appointment of a seasoned finance executive reflects its focus on building a scalable foundation for long-term growth.
Roos is expected to play a key role in enhancing financial reporting structures, supporting strategic planning, and guiding the company through its next phase of expansion.
Conner Roos brings extensive experience across SaaS companies, financial restructuring, and mergers and acquisitions. Prior to joining VisitIQ, he served as Vice President of Finance at Samba TV and held leadership roles at Semasio, where he also acted as Interim CFO.
His earlier career at PwC involved complex multinational audit engagements, giving him deep expertise in financial reporting and compliance frameworks.
These experiences position him to support VisitIQ’s growing operational and financial complexity as the company scales.
VisitIQ has recently reported strong business momentum, including 38% growth in subscriptions and 68% growth in revenue year-to-date. The company attributes this growth to increasing demand for AI-powered audience intelligence and activation capabilities.
The platform enables marketers to unify fragmented audience signals, improve targeting accuracy, and connect insights directly to campaign execution across channels.
Alongside its financial expansion, VisitIQ has introduced AI Insights, a new feature set that allows marketers to query campaign performance and audience data using natural language.
The system enables users to analyze customer journeys, identity resolution, intent signals, geotargeting, and campaign effectiveness, helping teams move more quickly from data to actionable insights.
According to VisitIQ leadership, the addition of a seasoned financial executive reinforces the company’s focus on building a disciplined and scalable organization.
"Our year-to-date performance, the release of AI Insights, and the addition of experienced leaders like Conner all point to the same thing: VisitIQ is becoming a stronger, more focused company with the technology, team, and financial foundation to support responsible growth," said Vern Hanzlik, CEO of VisitIQ.
As VisitIQ continues to evolve its AI-driven marketing platform, the company is focused on connecting audience intelligence more directly with activation and measurable outcomes. The addition of strengthened financial leadership is intended to support this trajectory by ensuring operational readiness at scale.
The company’s broader strategy centers on reducing inefficiencies in marketing data usage and improving decision-making speed through AI-enabled insights and activation tools.
VisitIQ is an AI-driven marketing intelligence platform that helps brands and agencies turn fragmented audience signals into smarter targeting, more effective activation, and measurable campaign performance. The platform sits between audience data and campaign execution, helping go-to-market teams identify unknown site visitors, enrich audience data, build ideal customer profiles, create lookalike audiences, layer in intent and location signals, activate campaigns across channels, and understand which audiences, messages, and campaigns are driving results.
By connecting audience intelligence directly to activation, VisitIQ helps marketers reduce waste, lower acquisition costs, and move faster from insight to execution.
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