TrueLoyal today launched Advanced Analytics, an add-on to TrueLoyal Rewards that helps loyalty teams decide where to focus. It shows which members are going quiet, which are likely to buy again, and how a brand's program compares with other loyalty programs in its industry.
Most loyalty teams can report what their program did last quarter. What they can't easily do is see which members need an offer and which ones are coming back anyway. Offers go to the whole list, and part of that spend lands on members who were going to buy anyway. Advanced Analytics puts a prediction on every member profile, and those predictions show up as conditions in the campaign builder, so a team can turn a score into a campaign audience in the same place the program runs.
Advanced Analytics includes AI Churn Prediction, which labels each buying member by how likely they are to drift away, and Benchmarking, which gives each program a Loyalty Health Score compared to loyalty programs in the same industry based on publicly available data. Next purchase prediction estimates when each member is likely to buy again.
The new Rewards add-on brings churn prediction, industry benchmarking and next purchase prediction together, so brands can aim each campaign at the members who need it.
Advanced Analytics is built around the campaigns a loyalty team already runs, with predictions sitting on the member profile and going straight into the campaign builder so teams can act immediately.
For mid-market brands that can't afford to spread loyalty budgets evenly, the solution shows who to reach and when to reach them, while teams retain control over the play. This helps brands give shoppers a reason to identify themselves when they buy and a reason to come back, optimizing loyalty spend for members who actually need an incentive.
About TrueLoyal
TrueLoyal is loyalty software for mid-market consumer brands that sell both online and in stores. TrueLoyal Rewards gives shoppers a reason to identify themselves when they buy and a reason to come back, and TrueLoyal Fan Club™ gives a brand's best customers a place to gather, create content and bring their friends.
