Trellist, Inc. (Trellist® Marketing and Technology) and Twentify have announced an exclusive partnership to distribute Quals.ai in the United States. Operating under the Trellist® | Quals.ai brand, the partnership brings a disruptive AI-powered qualitative research platform to the U.S. market, allowing organizations to conduct deep, human-centric interviews at a scale and speed previously impossible with traditional methods.
The Partnership: Exclusive U.S. distribution and support agreement between Trellist and Twentify.
The Platform: Quals.ai conducts AI-led text or voice qualitative interviews with real human participants.
Speed to Insight: Delivers actionable reports in hours rather than weeks.
Global Reach: Supports studies in over 100 languages for both B2B and B2C sectors.
Agency Program: Includes a new offering for agency partners to provide qualitative research capabilities to their own clients.
Service Model: Trellist provides the strategy, research design, and implementation support for the platform.
Qualitative research—often referred to as "the qual"—has traditionally been a time-consuming and expensive endeavor, often reserved for large enterprises with significant budgets. Quals.ai changes this dynamic by using AI to lead interviews, analyze transcripts, and generate insights at a fraction of the traditional cost. This makes high-level consumer research, employee sentiment analysis, and product development feedback accessible to a wider range of businesses.
"Because Quals.ai can deliver research results for a fraction of the cost, qualitative analysis is now accessible to more businesses often priced out of the market," said Thomas Atadan, VP of New Business, Product and Solutions at Trellist. "The fact that you get results in as little as a few hours is unprecedented."
Trellist | Quals.ai is designed to serve various internal stakeholders by capturing the emotional drivers and motivations of their target audiences. Key use cases include:
Marketing: Deepening "Voice of Customer" (VoC) understanding and brand perception.
HR: Measuring real-time employee sentiment and cultural health.
Product Strategy: Rapidly testing concepts and identifying user pain points.
Operations: Analyzing market shifts and competitive landscapes.
As the exclusive U.S. partner, Trellist does more than just provide software access; the firm acts as a strategic guide. They assist organizations in designing robust research studies and implementing the platform to ensure that the data collected translates into measurable business growth. Furthermore, the partnership extends to other agencies, allowing them to white-label or integrate Quals.ai capabilities into their own service stacks.
Trellist, Inc. is a veteran-owned, Employee Shared Company® providing intelligent marketing and technology solutions. Twentify is the creator of Quals.ai, an AI-powered platform used by hundreds of global brands. Together, Trellist | Quals.ai combines proprietary AI technology with U.S.-based strategic support to deepen market understanding through data-driven insights.
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