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Thryv Holdings, Inc. has launched Thryv AI Lead Flow™, a new AI-powered solution that unifies online visibility, intelligent lead management, and automated sales follow-ups into a single, hands-off system for small businesses. The platform addresses the top operational challenge reported by 57% of small businesses—reaching customers and growing sales—by connecting every stage of the customer journey from initial online search to closed deal.
Small businesses often struggle with fragmented marketing and sales tools, resulting in missed leads and lost revenue. Thryv AI Lead Flow solves this by providing a continuous automated pipeline powered by AI and built on the combined strengths of Thryv Marketing Center and Keap software.
Thryv AI Lead Flow is an AI-powered marketing and sales platform designed specifically for small businesses. It integrates online visibility tools with a robust sales automation engine to manage the full customer journey without requiring ongoing manual intervention from the business owner.
The solution operates across four key stages:
Stage 1 – Attract and Capture Leads: Thryv builds a strong online presence across more than 30 high-traffic listing sites including Google, Yelp, and Facebook. Combined with SEO-optimized websites, AI-powered social posts, and review management, businesses appear prominently where their best leads are searching.
Stage 2 – Intelligent Lead Management: AI automatically summarizes calls, forms, and chat interactions, provides instant insights, and scores leads based on conversion potential. Smart tags trigger relevant follow-ups, removing the need for manual sorting.
Stage 3 – Seamless Lead Flow from Marketing to Sales: Intelligent routing evaluates each lead in real time using engagement history, conversation details, and intent signals. Handoffs between marketing and sales occur automatically behind the scenes.
Stage 4 – Faster Conversions: Automated follow-ups are triggered by customer actions such as calls, messages, and purchases. Ready-to-use templates and a drag-and-drop builder allow quick deployment of customized workflows.
Ken Cook, founder and owner of The Prepared Group, shared his experience after implementing the solution: “With Thryv AI Lead Flow we’re able to see all our phone calls tracked from various sources in our app with no manual entry. Then AI kicks in, segmenting leads by quality and automating personalized follow-ups. We've gone from being just a week or two booked out to months booked out.”
“When marketing and sales software don’t work together, leads get missed. For small businesses, missed leads are real lost revenue,” said Rees Johnson, Chief Product Officer, Thryv. “Thryv AI Lead Flow ensures every lead is captured, scored by AI, and followed up on automatically. It gives small business owners the kind of integrated marketing and sales functionality that larger businesses have long benefited from.”
Thryv AI Lead Flow is built for small business owners across more than 50 industries, including home services, health and wellness, legal services, and professional services, who need to generate, manage, and convert leads efficiently without adding headcount or manual processes.
The solution is available now.
About Thryv Holdings, Inc.
Thryv® is an AI-enabled global marketing platform that helps small businesses get found online faster, win more customers, and drive repeat business. Thryv's software platform provides small and medium-sized businesses with the tools they need to manage their end-to-end customer experience, including marketing, sales, payments, and communications — all in one place.
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