TeamViewer has announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. A seasoned B2B software marketing executive, Ruchatz will join TeamViewer’s Senior Leadership Team and oversee the company’s global marketing operations, including brand strategy, product marketing, demand generation, channel marketing, and pricing initiatives.
TeamViewer has named Peter Ruchatz as its new Chief Marketing Officer as the company continues to expand its global enterprise and SMB software business. In his new role, Ruchatz will lead the company’s worldwide marketing organization and support the execution of TeamViewer’s platform-led growth strategy.
Ruchatz joins TeamViewer with extensive experience in software marketing and demand generation across international technology organizations. Throughout his career, he has worked with category-defining companies including Microsoft, Salesforce, Veeam Software, Celonis, and Thinkproject.
Before joining TeamViewer, Ruchatz served as CMO at Veeam Software, where he developed strong expertise in engaging IT professionals and enterprise technology buyers. At Celonis, he held the role of SVP Demand Generation, leading global pipeline development programs at enterprise scale.
His previous leadership positions also include CMO at Thinkproject and VP Marketing EMEA Central at Salesforce. Earlier in his career, he spent five years at Microsoft as Senior Director for Business Solutions in Redmond, gaining significant exposure to the US software market.
TeamViewer CEO Oliver Steil emphasized Ruchatz’s ability to lead marketing organizations across both enterprise sales-driven and SMB product-led growth models.
"Few executives match TeamViewer's profile as squarely as Peter does. He has repeatedly delivered outstanding results across sales-led Enterprise and product-led SMB motions," said TeamViewer CEO Oliver Steil. "Peter knows how to structure and scale marketing organizations that win on both brand and pipeline. He will play a pivotal role in translating our TeamViewer ONE platform strategy into commercial momentum."
Peter Ruchatz also highlighted TeamViewer’s market opportunity and the company’s AI-driven vision for the future.
"I'm joining one of Europe's most exciting software companies," said Peter Ruchatz. "TeamViewer has a transformative opportunity to deliver industry-leading AI innovation and to expand its addressable market meaningfully. I look forward to shaping a go-to-market motion that captures this significant potential for the next phase of growth across Enterprise and SMB customers globally."
The appointment comes as TeamViewer continues to invest in digital workplace solutions, AI-powered workflows, and enterprise productivity technologies. The company is positioning itself to capitalize on increasing demand for remote connectivity, IT management, and digital transformation solutions across industries.
About TeamViewer
TeamViewer provides a Digital Workplace platform that connects people with technology – enabling, improving and automating digital processes to make work work better.
In 2005, TeamViewer started with software to connect to computers from anywhere to eliminate travel and enhance productivity. It rapidly became the de facto standard for remote access and support and the preferred solution for hundreds of millions of users across the world to help others with IT issues. Today, more than 620,000 customers across industries rely on TeamViewer to optimize their digital workplaces - from small to medium sized businesses to the world's largest enterprises - empowering both desk-based employees and frontline workers.
Organizations use TeamViewer's solutions to prevent and resolve disruptions with digital endpoints of any kind, securely manage complex IT and industrial device landscapes, and enhance processes with augmented reality powered workflows and assistance - leveraging AI and integrating seamlessly with leading tech partners. Against the backdrop of global digital transformation and challenges like shortage of skilled labor, hybrid working, accelerated data analysis and the rise of new technologies, TeamViewer's solutions offer a clear value add by increasing productivity, reducing machine downtime, speeding up talent onboarding, and improving customer and employee satisfaction.
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