Synamedia will demonstrate AI by Quortex, a new set of just-in-time AI capabilities for its Quortex portfolio, at the 2026 NAB Show. AI by Quortex identifies opportunities to create value and activates AI only when it delivers measurable benefits for video processing, distribution, and delivery, challenging the traditional always-on AI model.
Quick Intel
Traditional AI processing in video often runs continuously, consuming significant resources even when no value is being created. AI by Quortex flips this model by applying intelligence precisely when and where it matters.
Just-in-Time AI for Video Networks
Synamedia leverages real-time intelligence at scale using Amazon Web Services (AWS), including Amazon Bedrock and AWS Elastic Fabric Adapter. Quortex smart sampling technology dramatically improves efficiency by identifying key moments in video or audio streams before triggering foundation models.
The three pillars of AI by Quortex are:
"The difference between AI hype and real-world use cases comes down to measurable value creation," said Gwendal Simon, Senior Director of Technology, Video Network, Synamedia. "AI by Quortex is a natural extension of our 'just-in-time' philosophy that eliminates the traditional wasteful approach of constantly using resources when the real value is only achieved at specific points in time. These new innovations pinpoint exactly when AI is needed across video distribution, processing and delivery – eliminating waste and enabling more impact."
Synamedia’s Quortex portfolio includes Quortex Link (pay-as-you-use multi-tenant SaaS distribution), Quortex PowerVu (secure cloud-native video distribution), Quortex Play (just-in-time direct-to-consumer streaming), and Quortex Switch (standards-based CDN switching for multi-CDN management).
AI by Quortex will debut in the Innovation Corner of Synamedia’s booth W2851 at the 2026 NAB Show.
About Synamedia:
We're trusted by service providers and content owners to deliver, enrich, and protect video and manage broadband services. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery.
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