Supermetrics has significantly expanded its marketing intelligence platform with a suite of AI-powered solutions designed to provide a reliable and governed foundation for data, analytics, and automation. This move directly addresses customer demand for faster, more trustworthy ways to act on marketing data, empowering teams to close the gap between analysis and execution with confidence.
Quick Intel
Supermetrics has launched a new suite of AI-powered solutions, including Supermetrics Agents and AI integrations.
The AI tools are designed to automate workflows, generate insights, and streamline performance reporting.
The technology is built on a proprietary Knowledge Graph, codifying 15 years of experience to ensure accuracy.
The launch aims to combat AI-hype fatigue by providing reliable and governed AI for real-world marketing use.
Internal tests have shown a reduction in time-to-insight by as much as 90% for teams using the new AI.
The expansion reinforces Supermetrics as a trusted, all-in-one platform for marketing intelligence and automation.
Building a Governed Foundation for AI
At the core of this AI expansion is the Supermetrics proprietary Knowledge Graph. This technology, developed from 15 years of aggregated marketing data and experience, provides the essential data models and guardrails for the new AI features. This foundation is critical for ensuring the accuracy, consistency, and seamless integration of AI within marketing workflows, offering a credible alternative to fragmented or unproven AI tools.
Driving Efficiency from Insight to Action
The newly launched Supermetrics Agents and AI integrations are built to bring automation directly into daily marketer workflows. These solutions analyze performance data, generate actionable insights, and automate reporting processes. The focus is on practical application, helping teams move from questions to decisions faster. This addresses the pressing industry challenges of shrinking budgets and tool fatigue by consolidating functionality into a single, efficient platform that delivers operational clarity and measurable impact.
Supermetrics is positioning its AI suite not as a speculative technology, but as a practical tool for immediate use. By leveraging its longstanding reputation for reliable data handling, the company is setting a new standard for how governed AI can power confident decision-making and drive tangible growth for marketing teams.
Supermetrics is the all-in-one Marketing Intelligence Platform, fueling insights for 200,000+ companies in 120 countries. Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions. Analyzing 15% of global ad spend, Supermetrics enables brands and marketing agencies to navigate privacy-first analytics with confidence. Founded in 2013, the Helsinki-based scale-up has 360+ employees worldwide, partnering with businesses to scale their marketing efforts and maximize the value of their data.
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