Somantra, a Sydney-based AI search brand visibility and answer engine optimisation platform, has launched the Somantra Brand Consideration Score to measure whether AI search engines like ChatGPT, Google AI Overviews, Claude, and Perplexity recommend a brand or only mention it. The proprietary metric estimates the probability a customer would choose a brand based on how AI search engines describe and rank it against competitors named in the same response.
Somantra launches Brand Consideration Score for AI search visibility.
Measures whether AI engines recommend a brand or only mention it.
Simulates 15,000+ conversational journeys per brand across ICPs.
Analysis of 2.4M+ AI search citations found 91% of ChatGPT citations served informational queries.
Scores brands in four tiers: most likely, may consider, unlikely, or most unlikely.
Available across ChatGPT, Google AI Overviews, Claude, and Perplexity.
AI search has changed what brand visibility measures. ChatGPT and Google AI Overviews compress discovery, evaluation, and recommendation into a single conversational answer, so a brand can appear in that answer while the answer steers the customer toward a competitor named alongside it. AI visibility tracking has largely counted mentions and citations, both of which record presence rather than preference. The Brand Consideration Score estimates the probability a customer would choose a brand based on how AI search engines describe and rank it against the competitors named in the same response.
The gap appears in Somantra's published research. Its analysis of 2,437,107 AI search citation records in the Australian insurance category found 91 percent of ChatGPT citations served informational queries, while quote, buy, and apply language appeared in 6.7 percent of ChatGPT citations against 12.4 percent of Google citations. The Brand Consideration Score is built on Somantra's ICP-first methodology, simulating a minimum of 15,000 conversational journeys across the Ideal Customer Profiles most relevant to each brand. A proprietary Somantra model, trained with human feedback, reads every AI response across those journeys and predicts customer preference among the brands presented.
Each AI response places a brand into one of four categories: most likely, may consider, unlikely, or most unlikely. The tiers describe how the response positions the brand relative to the competitors named beside it, from leading choice through to framed well below. Within each tier, a further probability percentage shows where the brand stands in closely contested comparisons. The score is available now within the Somantra platform alongside the company's existing Brand Mindshare and Brand Engagement metrics.
"Most brands can already tell you whether ChatGPT mentioned them. Almost none can tell you whether it shaped the customer's choice," said Arun Prasad, Founder of Somantra. "That is the gap this closes. The model reads an AI response the way a customer comparing options would, and scores who wins the recommendation rather than who appears in it. In financial services, insurance, automotive, property and high-end consumer goods, that distinction is the difference between a vanity metric and a number the business can act on."
"A brand at the bottom of the 'may consider' band and a brand at the top of it face completely different problems," said Prasad. "One needs positioning work. The other needs to be present in a different part of the conversation entirely. A mention count cannot tell those two situations apart, which is where marketing budget gets spent on the wrong problem."
About Somantra
Somantra Pty Ltd is a Sydney-based AI search brand visibility and answer engine optimisation (AEO) platform that measures how brands are represented in AI-generated answers. The company tracks brand performance across three proprietary customer-intent metrics: Brand Mindshare, Brand Engagement, and Brand Consideration on ChatGPT, Google AI Overviews, Claude, and Perplexity, running a minimum of 15,000 simulated customer conversations per brand. Somantra works with enterprise brands across financial services, insurance, and other high-consideration categories.
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