Sitecore has officially launched Sitecore Studio, the core innovation layer of its new SitecoreAI platform. This first-of-its-kind digital marketing solution is designed to place artificial intelligence directly in the hands of marketers, allowing them to build and customize AI-powered agents and workflows within a secure, governed SaaS environment. Unveiled at Symposium 2025, SitecoreAI unites the company's content, data, and personalization tools into one intelligent system.
Quick Intel
Sitecore Studio enables the creation of custom AI agents and automated workflows within a secure, governed platform.
The launch is part of the new SitecoreAI composable SaaS platform that integrates CMS, DAM, and personalization.
Over 20 pre-built AI agents are available immediately at no extra cost, with hundreds more expected from partners.
The platform addresses the trade-off between SaaS simplicity and the need for enterprise flexibility and customization.
A Partner Challenge showcased 130+ real-world use cases, with Horizontal Digital winning for its "Sense Agent."
The extensible architecture empowers a global partner ecosystem to build industry-specific AI solutions.
The Architecture of an AI-Powered Marketing Platform
Sitecore Studio functions as a connected workspace where enterprises can design and deploy their own AI agents, connectors, and extensions without sacrificing security or control. It is comprised of integrated environments—Agentic Studio, App Studio, Sitecore Connect, and Marketplace—that allow marketers and developers to collaborate on building and sharing AI-driven solutions. This structure turns the platform into a living system for co-innovation, enabling everything from complex AI flow composition to practical, everyday marketing automation.
Partner-Led Innovation in the AI Era
The capabilities of Sitecore Studio were demonstrated through a global Partner Challenge, highlighting its extensible architecture. Over 75 organizations developed more than 130 use cases, with winning innovations including an agent that analyzes customer sentiment and brand voice, a tool that automatically generates new Sitecore pages based on emerging questions, and an agent that translates Figma designs into functional Sitecore components. This partner-led development underscores how the platform is being shaped by real-world needs across retail, healthcare, and financial services.
By providing a governed environment for building and deploying AI, Sitecore is empowering marketers and partners to move beyond foundational tasks to intelligent automation. This shift enables brands to create more personalized, efficient, and scalable digital experiences, fundamentally changing how marketing teams operate and innovate.
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
Trusted by thousands of global brands and supported by one of the world's largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem.
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