Sitecore has announced SitecoreAI, a next-generation digital experience platform designed to place artificial intelligence at the core of marketing operations. As customer discovery shifts from traditional search to AI-driven feeds, this new platform enables brands to engage with their audiences in real-time, creating interactions that are personal, connected, and contextually relevant. Built on the foundation of Sitecore XM Cloud, it unifies content, data, and personalization into a single, composable SaaS solution that optimizes performance through AI-enabled workflows.
Sitecore launched SitecoreAI, a new platform built on XM Cloud with AI at its center.
The core feature is the Agentic Studio, a workspace for human-AI collaboration.
It launches with 20 pre-built AI agents to automate complex marketing workflows.
The platform includes no-code tools for marketers to build their own custom agents.
It unifies content management, customer data, and personalization in one system.
Existing XM Cloud customers receive a seamless upgrade with no migration required.
At the heart of SitecoreAI is the Agentic Studio, a collaborative workspace where marketers and AI agents work together to plan, create, and personalize experiences. The studio debuts with 20 pre-built AI agents that automate complex tasks ranging from campaign planning and content migration to testing and optimization. It provides marketers and agency partners with no-code, visual tools to design their own custom agents and workflows. Features like Agentic Flows orchestrate multi-step personalized campaigns, while Spaces enable real-time collaboration, turning disconnected tools into a coordinated system for continuous improvement.
Leading brands are already leveraging SitecoreAI to achieve significant efficiencies. Companies like Berkeley Homes and AFL use Contextually Aware Content Agents to generate targeted content, while Regal Rexnord and Hexagon utilize Migration Tooling Agents to consolidate legacy digital properties, reducing timelines from months to weeks. This builds upon the proven value of the underlying technology; a commissioned study found that organizations using XM Cloud achieved a 371% return on investment and a 50% increase in digital conversions. SitecoreAI extends these capabilities into a unified platform for the AI era, helping marketers launch campaigns in days instead of weeks and personalize content at scale.
Built on a governed AI framework for transparency and security, SitecoreAI is available now. It empowers marketing teams to move faster, maximize the value of every asset, and deliver measurable results by creating personalized experiences for the world beyond the traditional website.
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
Trusted by thousands of global brands and supported by one of the world's largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem.
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