Searchable, an AI performance marketing platform focused on helping businesses improve visibility across AI-driven search engines, has secured $14 million in funding led by venture capital firm Headline. The latest investment values the company at $85 million and comes amid increasing industry focus on AI-powered search as a major customer acquisition channel.
The funding follows rapid business growth for Searchable, including reaching $2 million in revenue within 4.5 months and onboarding nearly 1,000 customers globally. The company plans to use the new capital to accelerate product development and strengthen its operations across the US and UK markets.
Headline’s investment in Searchable reflects growing market confidence in AI-led search and discovery platforms. The venture capital firm previously backed companies such as Bumble, Farfetch, Goop, Sonos and Semrush, the SEO software company later acquired by Adobe in a $1.9 billion deal.
The funding arrives at a time when businesses are adapting to changing online discovery patterns driven by generative AI technologies. AI-generated search overviews are increasingly shaping consumer decisions, while zero-click searches continue to reduce direct website traffic.
Dominic R. Wilhelm, Partner at Headline, said:
"AI–driven discovery is rewriting how customers find products. As more searches are answered directly by AI, brands that are invisible in this layer of search will see less demand. The companies that adapt first will grow market share; those that don't will lose it quietly."
Wilhelm adds:
"We see Searchable becoming part of the core infrastructure for this shift, not just reporting on what AI engines say about a brand, but directly improving the visibility and revenue outcomes that matter to management teams and boards."
Searchable’s platform helps brands track and improve how they appear across AI-powered search engines and AI assistants. The company states that customers arriving from platforms such as ChatGPT and other large language models convert at significantly higher rates compared to traditional channels.
Chris Donnelly, founder of Searchable, said:
"Search is going through a once–in–a–generation reset. When an AI assistant recommends your brand, customers arrive with more trust and a shorter path to purchase. Based on our own data customers are converting at 3x higher when they arrive from ChatGPT and other LLMs. If you aren't visible in those answers, you're giving ground to competitors every day."
The company also expects significant shifts in the SEO and digital marketing industry over the next two years, including the automation of manual SEO workflows, the emergence of AI commerce optimisation, and the integration of paid and organic AI visibility strategies.
Searchable plans to further develop its execution engine designed to automate SEO operations and optimise AI-led discovery. According to the company, automation could reduce SEO-related operational costs while improving high-intent traffic acquisition.
Donnelly said:
"For more than a decade, SEO has been labour–intensive and expensive. Over the next two years, a large share of that work becomes automatable. Our goal is to give companies an execution layer for AI search that cuts SEO costs by up to 40 percent while growing high–intent traffic."
Searchable currently works with enterprise brands including American Express, KPMG and Siemens. The company reports that enterprise-scale customers have seen an average 22 percent increase in AI-driven traffic within 60 days of using the platform.
As AI-generated search experiences continue to reshape digital discovery, platforms focused on AI visibility and optimisation are expected to become increasingly important for enterprise marketing strategies.
Founded in 2025 by British serial entrepreneur Chris Donnelly, Searchable is a new AI performance platform that helps brands understand, track and improve how they appear across AI-led search. Acting as a growth command centre, it tracks visibility on 10 AI engines, surfaces insights through interactive agents, connects analytics from Google Analytics & Search Console, and turns data into actions that drive traffic growth. The US-based company is incorporated in Delaware and operates between New York and London, and is redefining performance marketing for the age of AI.
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