Search Party, the leading AI visibility platform for answer engine optimization (AEO), has announced the launch of Sonar, a new AI sentiment analysis tool. This tool provides brands with unprecedented insight into how AI systems perceive them by analyzing the tone of AI-generated answers and tracing the sources that shape this perception, moving beyond simple visibility metrics to understand contextual sentiment.
Search Party launches Sonar, an AI sentiment analysis tool.
It categorizes AI-generated answers about a brand as positive, neutral, or negative.
The tool traces sentiment back to its source, such as Reddit or competitor pages.
It helps brands identify and amplify positive narratives or correct negative ones.
This represents a significant advancement in AI-era reputation management.
The tool is part of Search Party's AEO platform, priced from $199/month.
Until now, marketers could only track their overall visibility within AI-generated answers. Sonar changes this by interpreting the tone across millions of model responses, categorizing them as positive, neutral, or negative. More importantly, it traces these sentiments back to their original source, whether that is a forum like Reddit, a review site like G2, or a competitor's webpage. This allows companies to understand not just if they are being mentioned, but how they are being perceived by AI systems.
This capability enables brands to move proactively. By visualizing sentiment patterns across different products and customer themes, teams can identify which narratives are driving growth and which require immediate intervention. When negative sentiment is detected, marketers can pinpoint its origin and work to shape a more accurate story before it scales through AI dissemination. Conversely, positive sentiment can be identified and amplified to compound brand wins.
"This is a breakthrough moment for reputation management," said Brandon Brown, CEO and Co-Founder of Search Party. "For the first time, companies can see how AI systems actually feel about them and act before those perceptions harden."
The launch of Sonar solidifies Search Party's position in the competitive landscape of AI visibility tools, distinguishing it by offering deep sentiment intelligence and source tracking specifically for AI-generated answers, catering to the needs of mid-market and enterprise marketing teams.
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