SamsonPR has announced the appointment of Justin Finnegan as Vice President, reinforcing its New York City-based leadership team as the agency continues expanding its presence across the B2B technology ecosystem. The move aligns with SamsonPR’s broader growth strategy across AI, adtech, commerce media, fintech, cybersecurity, and enterprise communications, where demand for strategic public relations and executive visibility continues to rise.
The appointment reflects SamsonPR’s continued investment in building a strong East Coast leadership presence while deepening its engagement with enterprise technology clients. With Finnegan joining the executive team alongside Founder and CEO Scott Samson and Senior Vice President Rachel Jermansky, the agency is positioning itself to scale operations across multiple high-growth technology sectors.
The leadership structure is designed to enhance client partnerships, expand service capabilities, and support SamsonPR’s increasing demand from organizations operating in AI, fintech, adtech, and cybersecurity. As enterprise communication strategies evolve, agencies are under pressure to deliver more integrated, outcome-driven storytelling and visibility programs.
Justin Finnegan brings more than two decades of experience in strategic communications across some of the most dynamic areas of B2B technology. His background includes leading agency practices, developing communications strategies for high-growth companies, and advising executives in emerging tech sectors.
Most recently, Finnegan served as Vice President at Clarity Global, where he led strategic partnerships, business development, and key client relationships. He also contributed to the development of AI-focused initiatives aimed at improving brand visibility across emerging large language model platforms.
Earlier in his career, he held senior leadership roles at DBC Brand Communications, ICR Lumina, and SHIFT Communications. During this time, he supported enterprise technology clients including Cowbell, Critical Start, Intel 471, Shutterstock, Talkdesk, Plex, and Presidio, strengthening his expertise in cybersecurity, SaaS, and enterprise infrastructure communications.
SamsonPR continues to expand its footprint across adtech, martech, commerce media, retail media, AI, and enterprise technology sectors. The agency focuses on helping technology companies build market leadership through strategic storytelling, thought leadership, executive visibility, and media relations.
With the addition of Finnegan, SamsonPR is reinforcing its positioning as a growth-focused public relations agency that supports both emerging and established technology companies in building visibility and credibility in competitive markets.
SamsonPR is the growth public relations agency focused on B2B technology marketplace visibility, influencer engagement and demand acceleration. With teams in New York City, San Francisco and Los Angeles, they are the go-to “growth PR” agency with a focus on generating tier 1 media coverage and executive visibility. SamsonPR partners with emerging and established technology companies to shape narratives and get top tier media visibility that drive awareness, credibility and demand. For more information, visit www.samsonpr.com.
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