Rocketium, a leading creative production platform, has announced the appointment of Hitesh Mehta and Sharon Foo as Executive Partners. The two industry veterans will lead enterprise growth for AI Studio, Rocketium’s platform designed to help global brands scale creative production. This strategic move aims to expand Rocketium's footprint within the retail and CPG sectors, helping CMOs and brand leaders integrate AI into their creative workflows while maintaining strategic and creative quality.
Hitesh Mehta and Sharon Foo join Rocketium as Executive Partners.
The duo will focus on enterprise growth for AI Studio, targeting retail and CPG brands.
Sharon Foo brings 20 years of experience from WPP, Omnicom, and Publicis Groupe.
Hitesh Mehta brings 20 years of expertise from MullenLowe Lintas, Leo Burnett, and Edelman.
Rocketium combines autonomous AI production with a "human expertise layer" for brand safety.
The appointments support Rocketium’s mission to provide faster, efficient go-to-market solutions.
The appointment of Foo and Mehta underscores Rocketium’s commitment to a hybrid model that balances AI-driven speed with human strategic oversight. As global brands face increasing pressure to produce high-quality assets at a rapid pace, Rocketium's AI Studio provides a system that automates production while ensuring the final output aligns with brand standards. This approach aims to reduce the orchestration burden on marketing teams, allowing them to focus on high-level goals and outcomes.
Both new Executive Partners bring extensive backgrounds in managing mandates for some of the world's most recognized brands. Sharon Foo has led initiatives for P&G, Mars, and HP, specializing in scaling marketing systems through creativity and data. Hitesh Mehta has steered accounts for Unilever, McDonald's, and Johnson & Johnson, focusing on brand leadership and operational excellence. Their collective experience will be pivotal in helping Rocketium’s clients reimagine traditional creative budgets and workflows.
"Every brand is asking us the same question - how do we move faster without sacrificing quality?" said Satej Sirur, CEO and Co-founder of Rocketium. "AI gives us speed. Human expertise ensures the work is strategically sound and creatively strong. Sharon and Hitesh understand this from decades of working with the world's best brands."
Rocketium’s AI Studio is designed to function as an integrated system for speed, consistency, and control. By combining purpose-built software with agentic AI and expert oversight, the platform offers a "new model" of creative operations that traditional agency or purely generative AI models often struggle to replicate. The focus remains on driving efficient go-to-market strategies that do not compromise the creative integrity of the brand.
"What Rocketium has built is a new model - AI-led creative production and operations driving faster, more efficient go-to-market, combined with expert oversight," added Hitesh Mehta. "It is the balance this industry has been waiting for."
Rocketium AI Studio is a creative production platform that combines purpose-built software, agentic AI, and expert oversight to help marketing teams produce on-brand assets at scale. Founded in 2015 and headquartered in New York, Rocketium serves brands across 12 countries.
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