Rivergate Marketing has launched an enhanced marketing strategy consulting service anchored by an intensive, customized two-day Go-to-Market (GTM) Strategy Workshop. Designed specifically for control system integrators, engineering firms, and industrial automation companies, the workshop delivers immediate clarity, leadership alignment, and an actionable strategic roadmap for sustainable growth.
Many industrial automation firms struggle to translate deep technical expertise into clear market positioning and focused growth initiatives. Rivergate Marketing’s new workshop addresses this gap head-on with a facilitated, collaborative process that moves clients from uncertainty to a unified strategic direction in just two days.
"Every company has its own strengths, challenges, and opportunities—and its own vision for growth," said Georgia Whalen, President of Rivergate Marketing. "Our GTM Strategy Workshop is built around each client's unique situation. We tailor the discussions, the analysis, and ultimately the strategy to support their specific offering and business goals. It's a highly collaborative process that brings clarity to leadership teams and sets the stage for confident execution."
The resulting deliverable is a comprehensive, client-specific go-to-market plan ready for immediate implementation.
"This workshop distills everything we've learned from years of partnering with system integrators and other industrial automation companies," said Christine McQuilkin, Vice President of Rivergate Marketing. "What we deliver is not generic. It's specific to the client's offering, their team, and their market environment. They walk away with a clear, practical direction for how to position themselves and where to focus their efforts for the greatest impact."
Rivergate Marketing, 2023 CSIA Partner of the Year, was founded in 2009 by Georgia Whalen. The firm provides strategic consulting, go-to-market planning, digital marketing, content development, public relations, and other services for B2B clients in high-tech and industrial automation markets. Rivergate Marketing works alongside its clients as both a strategic partner and an extension of their team, supporting long-term marketing initiatives while also delivering the day-to-day execution needed to keep programs moving.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.