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Recurly Appoints Suzin Wold as Chief Marketing Officer


Recurly Appoints Suzin Wold as Chief Marketing Officer
  • by: Business Wire
  • |
  • February 11, 2026

Recurly, a leading subscription management and billing platform, has appointed Suzin Wold as Chief Marketing Officer. Wold brings more than 25 years of experience scaling high-growth technology companies and will lead Recurly’s global marketing strategy, brand positioning, and go-to-market execution as the company strengthens its role in powering the subscription economy.

Quick Intel

  • Suzin Wold joins Recurly as CMO to drive global marketing, brand development, and revenue-focused go-to-market initiatives.
  • She has a proven track record building data-driven marketing organizations that align brand, demand, and product to deliver predictable growth across B2B and B2C environments.
  • Wold co-founded Blackhawk Network, where she helped pioneer the modern retail gift card category and reshape consumer purchasing behavior.
  • Prior leadership roles include senior positions at Rithum, Bazaarvoice, and Sama, where she scaled teams and strengthened cross-functional alignment with sales and product.
  • Her appointment supports Recurly’s focus on enabling brands to master subscription growth opportunities through reliable billing and subscriber experience infrastructure.
  • Recurly serves global enterprises including Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social across digital media, streaming, ecommerce, SaaS, publishing, and consumer goods.

As subscription models continue to power digital media, SaaS, ecommerce, and beyond, Recurly’s platform provides the essential billing and revenue infrastructure for brands to scale efficiently and deliver seamless subscriber experiences. Wold’s expertise in category creation, customer insight-driven marketing, and high-growth scaling positions her to accelerate Recurly’s brand momentum and market leadership during this pivotal phase.

“Suzin is a transformational leader who combines strategic vision with operational excellence,” said Joe Rohrlich, CEO of Recurly. “Her unique experience makes her the ideal partner to lead our marketing efforts as we help brands master the growth opportunities of the subscription economy.”

“Recurly is at the forefront of the subscription revolution, providing the essential infrastructure that allows brands to grow and scale,” said Wold. “I am thrilled to join this talented team and focus on building a world-class marketing engine that empowers our customers to deliver incredible subscriber experiences.”

Wold’s appointment reinforces Recurly’s investment in executive leadership and innovation to maintain its position as the enterprise standard for subscription growth and billing.

About Recurly

Recurly is the subscription growth and billing platform trusted by thousands of brands across digital media, streaming, ecommerce, SaaS, publishing, and consumer goods. Headquartered in Austin, TX, with offices in Broomfield, CO, Medellín, and London, Recurly powers subscriber growth for global enterprises including Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social.

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