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RAD Intel has announced the beta launch of Lickly, a new SaaS platform designed to provide mid-market brands with real-time, AI-driven audience and creator intelligence that has traditionally been accessible only to large enterprises. This addresses the challenges of fragmented digital culture and inefficient creator marketing by offering live insights into fast-moving micro-communities across platforms.
Global advertising spend surpasses $1 trillion annually, yet a significant portion fails to connect with the right audiences or deliver measurable results. Mid-market teams often face delays from static reporting and outdated creator lists that cannot keep up with rapid shifts in online attention and influence. Lickly levels the playing field by delivering continuously refreshed, audience-first intelligence that identifies emerging demand signals, community-driven preferences, and optimal creator matches in real time.
Jeremy Barnett, Lickly co-founder and CEO of RAD Intel said, “Two quarters ago, someone ran a great deodorant campaign and everyone copied it. That’s not strategy, that’s lag. Lickly shows you what the same shopper is into now, what they’re pairing with deodorant, what they’re complaining about, and what they’ll switch for, down to the micro-communities where taste forms. That level of detail is where real positioning comes from.”
Kellee Khalil, CMO of EnergyX and Lickly beta customer said, “Before Lickly, we relied on manual research to find and manage influencers. Within minutes of onboarding, we had a ranked view of our top performers and a clear set of high-fit creators inside the communities that actually shape our reputation. The depth of real-time audience insight makes it easier to see where trust is strongest and where to lean in, which is already elevating the impact and authenticity of our marketing programs.”
Lickly’s design prioritizes the target audience from the outset, using AI to analyze and update insights on community dynamics, creator relevance, and conversation shifts. This enables brands to pressure-test campaign ideas and messaging before committing budgets, reducing wasted spend and enhancing authenticity. By removing fragmented workflows and legacy data dependencies, teams can respond to cultural changes as they happen rather than reacting to historical trends.
The platform supports mid-market operators who lack the resources for dedicated analytics teams, providing actionable, high-resolution views that inform influencer selection, content strategy, and overall go-to-market execution. As part of RAD Intel’s portfolio, Lickly extends the same proprietary micro-community intelligence used in enterprise managed services to a scalable SaaS model.
Lickly is currently in limited beta for select brands and agency partners, with wider rollout anticipated later this year. For more information, including the media kit with visual assets, visit the provided links.
About RAD Intel
RAD Intel is the AI Marketing holding company built around a single source of go-to-market intelligence that supports multiple operating businesses. RAD Amplify serves enterprise brands and agencies with managed services across creator, content, and paid media. Lickly is a SaaS platform in beta extending that same intelligence to mid-market operators. RAD Intel is headquartered in Los Angeles, California. The company is backed by multiple Fidelity funds and was selected by the Adobe Design Fund.
About Lickly
Lickly is the SaaS-based AI platform built to give mid-market brands access to enterprise-grade cultural and audience intelligence. Built on RAD Intel’s proprietary micro-community intelligence, Lickly helps teams understand audiences, identify creators, and pressure-test campaign ideas before budget is committed, enabling faster, more confident influencer and content decisions.
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