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Profound, the marketing platform built for the AI era, has been named one of the Best AI Tools of 2026 in G2’s annual Best Software Awards. The recognition places Profound alongside leading solutions such as ChatGPT, ElevenLabs, Gemini, Notion, and Lovable, highlighting products that deliver exceptional real-world value based on verified user reviews and market presence data.
As consumer discovery moves from ranked search results to AI-generated answers, brands face a new challenge: ensuring accurate, favorable representation in these responses. Profound addresses this emerging need by providing tools to track mentions, analyze AI outputs, and implement optimizations that influence how large language models and AI assistants portray their brand, products, and value propositions.
James Cadwallader, co-founder and CEO of Profound said, “We are in a new era of marketing where AI Search determines what consumers see, trust, and buy. Companies now need visibility into what AI systems say about them and the ability to improve those answers. Being recognized directly by users validates that Answer Engine Optimization has become a core digital channel.”
G2’s Best Software Awards rank vendors and products using verified user reviews and publicly available market data collected during a specific evaluation period. This user-driven recognition underscores Profound’s growing adoption as marketers seek solutions to maintain relevance and trust in an AI-dominated discovery landscape.
About Profound
Profound is the marketing platform for the era of AI. Thousands of teams use Profound’s automated workflows to understand, control, and scale how they appear across AI Search. Trusted by Figma, Walmart, Ramp, MongoDB, Chime, and U.S. Bank, Profound arms visionary marketers with the tools to win the zero-click internet.
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