Profound has launched Workflows in public beta, a new AI product that lets marketers produce consistent, high-quality, AI-optimized content at scale – without producing “AI slop.” Built directly on Profound’s industry-leading Answer Engine Optimization (AEO) data platform, Workflows closes the loop from insight to publication to real-time performance measurement.
Marketers have rushed to adopt AI for content creation, only to face a new problem: generic, low-quality output that damages brand perception in AI answers. Profound Workflows solves this by feeding AI systems the richest possible context – drawn from the largest dataset of real user prompts and AI citation behavior on the market.
"The problem we are addressing is that marketers want to use AI to create marketing, but are understandably terrified of creating 'AI slop'," said James Cadwallader, Co-founder and CEO of Profound. "Our view is that the quality of AI marketing is almost entirely determined by the context you give AI systems. The more context you provide, the better the output. Profound has more real data and insight into the content preferred by AI than anyone else on the planet. And with our new Workflows product, brands can finally turn that context into consistent, high-quality marketing at scale."
Unlike generic AI writing tools, Workflows is powered by Profound’s proprietary AEO infrastructure. Marketers can:
Because performance data flows straight back into the system, the optimization engine gets smarter with every piece of content.
"At Plaid, we are constantly thinking of ways to improve our organic growth strategy and align AEO best practices to meet the needs and expectations of our customers," said Sarah Shaffer, Organic Growth Specialist at Plaid. "Profound Workflows has allowed us to thoughtfully incorporate AI search into our content optimizations."
"Profound Workflows opens up powerful automation possibilities that enable our SMEs to focus on the innovative work that truly requires human attention." said Fiona Erickson, SEO Lead at MongoDB.
AI is the new front door to every business. People no longer just search, they ask AI. Profound is a new-age marketing platform relied on by thousands of leaders globally to understand and control what AI says about their brand, and empower their teams to create AI-optimized content that increases brand awareness. Trusted by industry titans like Figma, Ramp, MongoDB, Chime, and U.S. Bank, Profound arms marketers with the tools to win in a future where AI agents, not blue links, define discovery. Win the zero-click internet with Profound.
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