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  • PR Newswire Amplify Named Finalist for 2026 PRWeek US Awards Best AI Platform
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PR Newswire Amplify Named Finalist for 2026 PRWeek US Awards Best AI Platform


PR Newswire Amplify Named Finalist for 2026 PRWeek US Awards Best AI Platform
  • by: Source Logo
  • |
  • January 21, 2026

The communications industry is rapidly evolving as AI-powered search and large language models reshape content discovery and prioritization. PR Newswire has been shortlisted as a finalist for the 2026 PRWeek US Awards in the Best AI Platform category, spotlighting its enhanced customer platform, PR Newswire Amplify™.

Quick Intel

  • PR Newswire Amplify™ is recognized as an industry-leading AI platform tailored specifically for PR and communications professionals.
  • The platform integrates AI across campaign planning, creation, distribution, and measurement to streamline end-to-end workflows.
  • It leverages decades of proprietary distribution data to power predictive analytics, forecasting journalist interest and audience resonance.
  • Amplify supports trend research, content optimization, campaign generation, and precision targeting for maximum impact.
  • The solution ensures brand narratives are discoverable and prioritized by LLMs and future search algorithms through Answer Engine Optimization (AEO).
  • Built with input from over a thousand clients, Amplify enables multichannel amplification across earned, owned, paid, and shared channels.

This finalist recognition underscores PR Newswire's leadership in delivering AI tools designed exclusively for communicators, helping them navigate the shift toward AI-indexed media landscapes with greater efficiency and effectiveness.

"Being named a shortlist finalist for the 2026 PRWeek US Awards in the Best AI Platform category is a tremendous honor and a testament to our outstanding team," said Matt Brown, President, PR Newswire. "As the leading end-to-end AI solution designed specifically for the PR and communications industry, PR Newswire Amplify™ is transforming how communicators use AI to efficiently and effectively share their messages with the audiences that matter most."

PR Newswire Amplify™ stands out by codifying historical performance insights into a predictive engine that guides smarter decision-making before content is distributed. Unlike general-purpose AI tools, it provides communicators with data-backed recommendations to craft optimized press releases, multimedia assets, and targeted outreach strategies.

The platform's focus on AEO positions brands to thrive in an era where visibility depends on algorithmic understanding and prioritization, extending reach beyond traditional channels through the industry's largest multimedia distribution network.

 

About PR Newswire

PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 500,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalogue of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

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