Picsart, AI media production and distribution platform where 100M+ creators and businesses worldwide make market monetize content, has launched Marketing Studio bringing content creation, advertising strategy, creative testing and paid distribution into one guided space including hero partnerships with Google Ads and Zappi.
Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test.
"A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That's why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio," said Hovhannes Avoyan, Founder and CEO, Picsart.
Further detail Marketing Studio turns business goals product market competitors audience into advertising strategy providing guidance on where to invest when to launch scale campaigns when to maintain what is working. Businesses can create still images and video variations using Picsart video models and editing tools with support for brand consistency as campaigns grow.
Through partnership with Zappi businesses can test concepts and videos before committing advertising spend. Recently launched Vera agentic ad strategist utilizes Zappi consumer insights predictive technology to score creative identify improvements inform new video variations. In validation against hundreds of ads evaluated by real consumers Zappi model identified stronger creative across key metrics 86-93% of time.
"Creative is the biggest driver of ad effectiveness. We're thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we're giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth," said Mika Peterman, Strategic Partnerships & Business Development Leader, Google.
Once campaigns running plain-language performance insights help businesses understand results and decide what to do next findings feed back into creative production helping teams refine concepts generate new variations. Marketing Studio now available within Picsart.
