PhotoShelter has announced a new integration with Getty Images that enables sports and higher education organizations to move editorial content from capture to global licensing in real time. The integration combines PhotoShelter's digital asset management (DAM) capabilities with Getty Images' global distribution network, helping organizations streamline content workflows, accelerate monetization, and expand licensing opportunities for both live and archived visual assets.
PhotoShelter has launched a new integration with Getty Images for real-time editorial content licensing.
The integration enables sports and higher education organizations to streamline content submission and monetization.
AI-powered tagging, metadata automation, and direct FTP delivery improve workflow efficiency.
Contributors can move rights-cleared imagery from capture to Getty Images' licensing marketplace faster.
Existing content archives can also benefit from increased licensing opportunities.
The integration is available immediately for approved Getty Images contributors using PhotoShelter.
Managing high volumes of visual content during live events requires fast, accurate, and efficient workflows. The new integration between PhotoShelter and Getty Images is designed to simplify this process by connecting centralized digital asset management with global content distribution.
The combined workflow enables contributors to submit rights-cleared editorial imagery directly into Getty Images' licensing ecosystem, reducing the time between content creation and commercial availability. This allows organizations to maximize the value of both newly captured and archived visual assets.
The integration is tailored for professional sports teams, leagues, governing bodies, and higher education institutions that regularly produce large volumes of editorial imagery.
From regular-season games and campus activities to playoffs, championships, graduation ceremonies, and other major events, the workflow is built to help organizations manage, distribute, and monetize visual content with greater speed, consistency, and operational efficiency.
"Great content moves fast, and the organizations behind it need technology that keeps up," said Andrew Fingerman, CEO of PhotoShelter. "Many of the organizations we serve already rely on both PhotoShelter and Getty Images as part of their visual content strategy. Working together helps content production teams spend less time managing logistics and more time bringing great stories to the world, all while unlocking additional revenue opportunities."
Getty Images' SVP of Global Strategic Partnerships Peter Orlowsky said, "This integration strengthens the connection between content creation and global distribution. It enables contributors to deliver high-quality, rights-ready imagery into the Getty Images marketplace more quickly, increasing the availability and commercial potential of their content at scale."
The joint workflow introduces several capabilities designed to simplify editorial content management and licensing, including:
Real-time content uploads during live events through PhotoShelter for Brands.
AI-powered tagging that identifies people, players, logos, and objects.
Metadata templates aligned with Getty Images submission requirements.
Direct FTP delivery to Getty Images using contributor credentials.
Expanded licensing opportunities for existing content stored within organizational archives.
The initial rollout focuses on sports and higher education organizations, with future plans to extend the workflow to arts, entertainment, and media organizations.
By combining AI-powered digital asset management with a global content licensing platform, PhotoShelter and Getty Images are helping organizations accelerate editorial workflows, improve operational efficiency, and unlock new revenue opportunities through faster, large-scale content distribution.
Founded in 2005, PhotoShelter for Brands is a leading digital asset management (DAM) platform for marketers and creatives. PhotoShelter's AI-driven solution simplifies content collection, organization, and distribution. Trusted by global brands like the NFL, MLB, NCAA Photos, Tiffany's, and Wendy's, we securely manage over 6.7+ billion assets and support nearly 100 million annual downloads. Across the full PhotoShelter for Brands platform, creative teams can drive brand growth with flexible user-generated content solutions, robust DAM and content workflow tools, and powerful social distribution capabilities with advanced content analytics.
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers. Getty Images works with over 600,000 content creators and over 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
