Perficient and Gradial have announced a co-innovation partnership aimed at accelerating the adoption of agentic marketing for Fortune 500 organizations. The collaboration combines Perficient’s AI-first marketing consulting expertise with Gradial’s agentic orchestration platform to help enterprises automate marketing execution while allowing teams to focus on strategy, creativity, and brand management.
Perficient and Gradial announced a strategic partnership to help enterprise organizations adopt agentic marketing, a model where AI agents execute marketing operations while human teams focus on strategic planning, creative direction, and brand oversight.
The initiative forms part of Perficient's AI-First Marketing and Engagement practice, enabling organizations to automate complex marketing workflows while improving operational efficiency, campaign speed, and business outcomes.
The partnership enables AI agents to execute tasks across enterprise marketing technology ecosystems, including content creation, campaign activation, quality assurance, optimization, and governance.
Gradial's orchestration platform integrates with existing enterprise technologies such as digital asset management (DAM), content management systems (CMS), digital experience platforms (DXP), and analytics solutions. The platform also provides governance controls to ensure marketing content aligns with brand standards before publication.
The companies also position agentic marketing as a key capability for improving AI search visibility, an increasingly important priority for enterprise marketing leaders.
“Marketing has been one of the most promising areas for companies to realize the real potential of AI. Yet in most enterprises, CMOs tell us they are disappointed with the results compared to their ambitions and their expectations. That’s because more technology without a different operating model doesn't create sustained value,” said Yusuf Tayob, Chief Executive Officer, Perficient. “What started as an AI-first partnership between our two companies, delivering meaningful cost savings for our clients around content migration using Gradial’s AI platform, has turned into a joint mission to build the agentic marketing model for the enterprise. We are so proud and excited to work with the entire Gradial team to deliver on the promise of agentic marketing for our clients.”
Perficient will lead enterprise implementation by designing AI-first marketing architectures, supporting organizational change management, and delivering industry-specific expertise across healthcare, financial services, retail, automotive, and life sciences.
Meanwhile, Gradial provides the AI orchestration layer that enables marketing teams to automate execution across existing enterprise platforms without replacing current technology investments.
“The Gradial platform was built with a focus on orchestration from day one, working across the CMS, DXP, and marketing tools enterprises already rely on,” said Doug Tallmadge, Co-Founder and CEO, Gradial. “Gradial takes the execution work off a team's plate so they can focus on strategy and creativity. Perficient, with their deep expertise and heritage in industry-specific marketing strategy, operating models, technology, and execution is the partner that can translate platform capability into enterprise value at scale. Together, we’re giving CMOs something the category has been promising for years and never delivered: autonomous marketing operations, governed and grounded in their own brand and data.”
The companies are jointly developing enterprise accelerators, implementation frameworks, and industry-specific orchestration playbooks backed by shared intellectual property.
Upcoming offerings will include Zero-Ops Content Pipeline, Agentic Infrastructure Implementation, Regulated Content Automation, Living Content Governance, and GEO-Native Content Orchestration solutions designed to simplify enterprise marketing execution.
Perficient has also established a dedicated Gradial Center of Excellence with certified delivery teams and has implemented the Gradial platform on its own website as the company's first enterprise customer. This internal deployment supports Perficient's AI-first website transformation while enabling faster implementation for future enterprise clients.
The partnership reflects the growing shift toward AI-powered marketing operations that combine human creativity with autonomous execution to improve efficiency, governance, and marketing performance at enterprise scale.
Perficient is a global AI and technology consulting firm. We don’t run the traditional consulting playbook. Our 7,000+ strategists, designers, technologists, and engineers build AI-first solutions that help the world’s most innovative companies accelerate growth, optimize operations, and create competitive advantage. We connect strategy to execution. We deliver outcomes that hold up. Perficient is different. For real. Learn more at perficient.com.
Gradial is the marketing operations system of work for enterprises like T-Mobile, AWS, Prudential, and many others. Gradial’s agents learn your business, orchestrate key marketing operations workflows, and connect all of your existing tooling to get campaigns live faster and drive brand visibility and governance at scale. Marketers using Gradial are able to focus on creativity and strategy to drive differentiated brand impact. Gradial is headquartered in Seattle and backed by leading enterprise and AI investors.
