Pattern Group Inc., a leader in accelerating brands on global ecommerce marketplaces through proprietary technology and AI, has appointed Chris Baird as its new Chief Marketing Officer.
Chris Baird brings extensive experience in building and scaling marketing organizations across technology, enterprise, and consumer brands. Most recently, he served as Chief Marketing Officer at Weave (NYSE: WEAV), where he developed and scaled the company’s end-to-end go-to-market engine. This included brand positioning, demand generation, product marketing, and growth initiatives that delivered measurable revenue impact.
Prior to Weave, Baird held the position of Chief Marketing Officer at ObservePoint, helping establish the company as a trusted platform for digital analytics governance and expanding adoption among Fortune 500 companies. Earlier in his career, he led demand marketing, content, and web strategy at Adobe and held marketing roles at Omniture.
In his new role at Pattern, Baird will drive the company’s marketing and go-to-market strategy with an emphasis on brand growth, demand generation, and deeper customer engagement. His responsibilities include aligning marketing efforts closely with sales to accelerate revenue and support Pattern’s global expansion.
“Chris is a proven marketing leader with a deep understanding of how to build brands and drive sustainable growth,” said Dave Wright, Co-Founder and CEO of Pattern. “His experience aligning marketing with revenue and background across technology, enterprise, and consumer brands make him the right leader to strengthen our go-to-market engine and help brands compete and win.”
Pattern is currently in a strong growth phase following its recent IPO. The company is expanding its international footprint while continuing to invest in AI as a core element of its platform to provide advanced insights, automation, and performance optimization for brand partners worldwide.
“Pattern has built an incredible platform and reputation for helping brands succeed in ecommerce,” said Chris Baird. “I’m excited to join the team and further connect our marketing and revenue efforts as we scale, strengthen our brand, and deliver greater value to our brand partners around the world.”
Pattern leverages proprietary technology and AI, utilizing more than 66 trillion data points and sophisticated machine learning models to optimize and automate ecommerce growth levers, including advertising, content management, logistics, fulfillment, pricing, forecasting, and customer service.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.
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