partnrUP, the AI-powered influencer marketing platform, has expanded its automated creator discovery engine to include YouTube, building on its existing capabilities for Instagram and TikTok. The new AI Recruitment feature allows brands to automatically discover, solicit, and contract YouTube creators, transforming how partnerships are built on the platform known for high consumer trust and in-depth content. This move enables brands to systematically tap into YouTube's influence at scale, where audience engagement is strong and purchase intent is high.
Quick Intel
partnrUP expanded its AI creator recruitment to include YouTube.
The platform automates discovery, outreach, and contracting for brands.
YouTube sponsored videos grew 53.9% year-over-year in H1 2025.
The system uses specialized AI agents for discovery, recruitment, and management.
YouTube offers high consumer trust, content longevity, and direct shopping features.
This provides brands with a unified system for cross-channel creator campaigns.
The expansion comes as sponsored content on YouTube experiences significant growth, with a 53.9% year-over-year increase according to H1 2025 data. Consumers increasingly use YouTube as a research hub to learn and make purchase decisions, making it a critical channel for brands. partnrUP's system helps brands reallocate budgets toward this high-trust, long-form content that continues to drive discovery and conversions long after it is published, offering a unique combination of credibility and longevity.
partnrUP uses a team of specialized AI agents to streamline the entire YouTube sponsorship process. The Discovery Agent finds ideal creators in minutes, the Recruitment Agent automates outreach and contracting, the Brief Agent crafts campaign briefs, and the Management Agent ensures creators stay on track with deliverables. This end-to-end automation reduces a process that traditionally takes days to just minutes, providing efficiency and scale for marketing teams.
Company leadership highlighted the strategic importance of YouTube's authentic storytelling. "Lifestyle creators are expanding brand partnerships nearly 14% faster than the YouTube average," said Thorpe. "As AI discovery accelerates, brands that connect with these credible voices will turn authenticity into a measurable advantage." This positions YouTube not just as a discovery channel, but as a core component of a performance-driven creator marketing strategy.
The addition of YouTube recruitment solidifies partnrUP as a unified platform for cross-channel influencer marketing. By leveraging AI to automate partnerships on the world's most trusted video platform, partnrUP empowers brands to efficiently harness the power of authentic, long-form content. This allows them to build sustainable creator commerce strategies that leverage YouTube's unique strengths in consumer trust, search intent, and content durability.
About partnrUP
partnrUP (partnrup.ai) is a Creator Marketing Platform built to democratize influencer marketing through automation, transparency, and AI. The platform helps brands discover, recruit, and manage creators across channels—connecting influencer partnerships directly to performance outcomes.
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