Zeta Global, the AI Marketing Cloud, and Palantir Technologies, a global leader in artificial intelligence and data platforms, today announced a strategic partnership to build the enterprise AI infrastructure layer that connects operational intelligence, customer intelligence, and marketing execution . Together, Palantir and Zeta are combining AI infrastructure with Zeta's intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing to the enterprise. The partnership pairs two complementary platforms in a deep technical integration, with Zeta's Data Cloud being rearchitected on Palantir Foundry, and Athena by Zeta™ turning that data into decisions and measurable outcomes at enterprise scale.
Palantir and Zeta partner to build unified data and AI infrastructure for enterprise marketing.
Zeta's Data Cloud will be rearchitected on Palantir Foundry for governed enterprise data integration.
Athena by Zeta serves as the intelligence layer turning data into decisions and measurable outcomes.
The partnership aims to drive more than $100 million in annual revenue to Zeta in the coming years.
Palantir Foundry provides ontology, governance, and operational infrastructure for enterprise data.
The partnership will be discussed at Cannes Lions 2026 with sessions featuring both companies' leaders.
The partnership pairs two complementary platforms in a deep technical integration. Palantir Foundry brings the ontology, governance, and operational infrastructure that enterprise data demands . Zeta's Data Cloud will be rearchitected on Foundry, with Athena by Zeta™, Zeta's AI-powered intelligence layer, turning that data into decisions and measurable outcomes at enterprise scale . Athena is becoming the operating system for agentic marketing, the intelligence layer where opportunities, decisions, and outcomes converge .
Palantir Foundry integrates information from ERP systems, databases, and IoT streams through more than 200 connectors, using automated, low-code pipelines to unify and analyze both structured and unstructured data . Its built-in analytics and machine learning tools power use cases from manufacturing optimization to anti-money laundering and supply chain efficiency. Security and governance are central to Foundry's design, with role-based permissions, end-to-end data lineage, and real-time workload management making it enterprise-ready for organizations managing critical operations across diverse datasets .
Athena by Zeta is the superintelligent agent built for enterprise marketing teams, converting enterprise data into predictive answers and enabling marketers to identify opportunities faster, execute with precision, and prove the business impact of every decision . Powered by Zeta's proprietary Data Cloud and deterministic Supergraph, Athena analyzes real-time signals across 245 million individuals in the U.S., surfacing opportunities, recommending next-best actions, and optimizing performance across the customer lifecycle . With Zeta's Data Cloud rearchitected on Foundry, Athena will be able to draw on richer, more expansive enterprise data and act on it in real time .
Alex Karp, co-founder and CEO of Palantir Technologies, stated, "Palantir and Zeta are using Ontology to create a next generation marketing environment, giving Zeta all the advantages of AI while protecting against many of the known dangers. Bringing together containerized architecture and AI in the context of marketing will transform this industry."
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global, added, "Palantir has built the infrastructure the world's most sophisticated institutions run on, and Zeta has built the intelligence infrastructure that powers how enterprises acquire, grow, and retain customers. Together, we are bringing AI-powered marketing to those same organizations on a platform they already trust. The next generation of enterprise value creation will come from connecting operational intelligence with customer intelligence. We believe this partnership can drive more than $100 million in annual revenue to Zeta in the coming years and help define what winning looks like in the agentic era."
Palantir will provide the software infrastructure to support Zeta as it brings its marketing intelligence to Foundry's eligible enterprise customers. With Zeta's Data Cloud rearchitected on Foundry, customers will have a trusted path from governed enterprise data to real-time decisions and measurable marketing outcomes, powered by Zeta's data, AI infrastructure, and decision-making intelligence . For large enterprises where data trust is non-negotiable, both Palantir and Zeta operate to the security, governance, and compliance standards their businesses are built on .
Zeta and Palantir will appear at Cannes Lions 2026. Steinberg will join Elias Davis, Office of the CEO at Palantir, for a conversation at Cannes Lions 2026 on the PLAGE 3CV stage at 11:05 a.m. ET, today, June 23, 2026. Moderated by Michael Kassan, Founder and CEO of 3CV, the session will explore how leading organizations are rethinking marketing's role within the enterprise in the AI era .
About Palantir Technologies
Palantir Technologies is a software company that provides data operations and AI infrastructure platforms as well as related operational and maintenance support services to organizations across the public, private, and non-profit sectors . Palantir platforms specialize in integrating vast, siloed sources of data with all elements of decision-making into one unified environment, building an "ontology" that maps data, logic, and action to meaningful semantic concepts . The company was founded in 2003 and is headquartered in Denver, Colorado .
About Zeta Global
Zeta Global is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently . Through the Zeta Marketing Platform (ZMP), Zeta unifies identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI . Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world
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