Otter.ai has launched Live Assist, a real-time AI coaching agent designed to provide in-the-moment guidance during meetings and calls. Available for Otter Enterprise, the new solution works across major meeting platforms, including Zoom, Google Meet, Microsoft Teams, and the Otter desktop app, helping professionals improve meeting execution with AI-powered coaching tailored to their workflows.
Otter.ai announced the launch of Live Assist, expanding its AI meeting platform beyond transcription and note-taking into real-time conversational coaching. The AI agent joins meetings automatically and delivers contextual guidance throughout live conversations, helping users stay aligned with meeting objectives and organizational best practices.
Unlike traditional coaching tools that provide feedback after meetings conclude, Live Assist offers suggestions while conversations are taking place. The AI surfaces private guidance through glanceable tip cards that recommend questions to ask, discussion points to cover, and suggested talk tracks based on each meeting's context.
Live Assist is powered by Otter's Agent Builder, enabling organizations to create customized AI coaching agents trained on their own internal resources. Teams can ground the AI using playbooks, standard operating procedures (SOPs), historical meetings, and other organizational knowledge to ensure recommendations align with company processes.
Once configured, the AI coach automatically joins meetings, tracks progress toward meeting objectives, and provides personalized guidance visible only to the individual user. The platform also integrates with enterprise applications including Salesforce and Claude, allowing organizations to extend AI-powered coaching into existing business workflows.
"Every call is a little different, but the best ones share a pattern," said Sam Liang, co-founder and CEO of Otter.ai. "Live Assist learns that pattern from you, your work, and your team and brings it into every conversation, automatically so your team can close more deals, run better meetings, and hire the best people - whatever a great call looks like for you.”
Although Live Assist supports a broad range of business functions, Otter.ai reports that sales organizations have emerged as the primary early adopters.
The platform is being used to guide discovery calls through structured question sets, assist with objection handling using context-aware responses, support technical pre-sales conversations with live explanations of unfamiliar systems, and standardize customer renewal meetings and quarterly business reviews.
According to Otter.ai, improving in-call execution can help sales representatives close additional deals annually, allowing organizations to increase productivity while reducing onboarding and coaching time.
Otter.ai stated that Live Assist represents the next evolution of its AI meeting platform, shifting from documenting conversations to actively supporting them in real time.
The company, which pioneered the AI meeting assistant category, continues to position its platform as a conversational knowledge engine that transforms meetings into searchable knowledge, automated action items, and AI-powered workflows integrated across enterprise systems.
Live Assist is available immediately for Otter Enterprise customers, with existing customers able to access the feature through their Customer Success Manager (CSM) or Account Executive (AE).
About Otter.ai
Otter.ai is the Conversational Knowledge Engine built for the modern enterprise With over 35 million users and 1 billion+ meetings transcribed, Otter captures, connects, and activates the knowledge from every conversation, turning spoken words into searchable intelligence, automated action items, and agentic workflows that sync directly to the tools teams already use and gets smarter with every conversation. From individual professionals to Fortune 500 enterprises, Otter delivers immediate value with no prompts required because with Otter, your voice is the prompt. Backed by Spectrum Equity, Horizon Ventures, and Draper Associates. Otter.ai is headquartered in Mountain View, California.
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