OneMagnify, a leader in AI-enabled marketing solutions backed by Crestview Partners, has acquired the Performance Marketing business of Optimal, a specialist in performance media and audience data solutions. This move combines Optimal's proven expertise in delivering measurable results with OneMagnify's AI-powered platform and analytics capabilities.
Quick Intel
The acquisition integrates Optimal's specialized performance marketing capabilities into OneMagnify's ecosystem. Optimal has established itself as a trusted partner in technology and SaaS, automotive and transportation, real estate, construction and home services, and eCommerce and consumer brands. Its strengths lie in proprietary audience data, innovative technology, and optimization across all major digital channels to drive tangible results.
This strategic combination enhances OneMagnify's offerings by adding deep performance media expertise and data assets. Together with the recent Emodo acquisition, it creates a robust, unified paid media suite covering programmatic, CTV, paid search, paid social, and marketplace advertising. The result is a more comprehensive solution for businesses seeking scalable, data-driven growth.
"Integrating Optimal's performance marketing expertise with our platform and professional services creates a powerful, end-to-end offering for businesses looking to drive measurable growth," said Mark Petroff, OneMagnify's CEO.
"This acquisition accelerates OneMagnify's transformation into the first unified, AI-native, platform-enabled agency purpose-built for B2B growth," said Ravi Karumuru, President of OneMagnify.
Optimal President Brian Wulfe added, "OneMagnify's vision for a unified, AI-powered marketing platform aligns perfectly with where the performance marketing needs of our clients are heading. Becoming part of OneMagnify enables us to now offer our clients the benefit of a fully integrated, strategic platform implementation, while maintaining the performance-driven focus that has defined our business from the beginning."
The acquisition positions OneMagnify to better serve B2B organizations by connecting strategy, data and analytics, digital experience, performance marketing, and channel solutions within a single AI-enabled platform. It underscores the growing importance of integrated, AI-powered approaches to deliver clarity and measurable impact in complex marketing environments.
About OneMagnify
OneMagnify is the growth partner for transformational B2B brands—helping organizations turn clarity into measurable impact by delivering one AI-enabled integrated platform that connects strategy, data & analytics, digital experience, performance marketing, and channel solutions. For more information, visit www.onemagnify.com.
About Optimal
Optimal is a mission-critical digital marketing partner delivering winning results through proprietary data, groundbreaking technology, and innovative performance marketing solutions. The company's performance marketing business serves clients across multiple sectors with comprehensive solutions, including digital advertising and paid media, digital marketing and communications, and audience data and analytics. For more information, visit www.winwithoptimal.com.
About Crestview Partners
Founded in 2004, Crestview Partners is a New York-based private equity firm focused on the middle market. The firm manages funds with over $10 billion of aggregate capital commitments and is led by a group of partners and senior investment professionals focused on sourcing and managing investments in each of the firm's specialty areas: media, industrials, and financial services.
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