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ON24, now a Cvent company, a leading customer engagement platform for B2B sales and marketing, today announced a new integration with LinkedIn, enabling customers to seamlessly activate high-intent audiences and extend the impact of their digital experiences across campaigns. With a more connected workflow between ON24 and LinkedIn, teams can more effectively reach the right buyers, improve campaign performance and drive measurable pipeline growth.
ON24 LinkedIn integration enables building audience segments from first-party engagement data including registration, participation, and content interactions.
Customers can activate ON24 Key Moments as video ads directly to LinkedIn Ads Library without downloading files or switching tools.
Integration helps expand campaign reach by identifying professionals resembling highest-intent audiences.
Reduces reliance on broad targeting, focusing investment on audiences more likely to convert.
ON24 is now a Cvent company; Cvent has 5,500+ employees and ~30,000 customers worldwide.
Integration is part of broader event-led growth strategy across Cvent portfolio.
“Events are one of the most powerful sources of buyer intent, but too often that engagement stays siloed,” said Ron Barasch, Vice President of Marketing at ON24. “With this new integration, ON24 and LinkedIn customers can transform that engagement into actionable audiences, activate them across campaigns and reach the professionals most likely to convert, turning every digital experience into measurable pipeline impact. This integration is also part of a broader event-led growth strategy taking shape across the Cvent portfolio, in which our platform is purpose-built to empower organizations to maximize event program ROI.”
The new integration brings together ON24's first-party engagement data with LinkedIn's professional audience targeting capabilities, allowing marketers to build, activate and expand audience segments based on real engagement signals. Now, customers can create audience segments within ON24 using first-party engagement data—such as registration, participation and content interactions—and activate those audiences within LinkedIn to support targeted campaign execution.
Expand campaign reach by identifying professionals who resemble their highest-intent audiences, improving targeting precision and driving more relevant engagement.
Increase marketing efficiency by reducing reliance on broad targeting and focusing investment on audiences more likely to convert.
Accelerate pipeline and revenue growth by extending engagement across channels and activating data-driven campaigns.
Additionally, customers can activate content across LinkedIn and publish ON24 Key Moments directly to the LinkedIn Ads Library from within the ON24 platform, enabling teams to quickly turn high-impact webinar segments into video ads without downloading files or switching tools.
Cvent is a leading meetings, events, and hospitality technology provider with 5,500+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement.
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