Omnicom has appointed Jantzen Bridges as Global President of Credera, its enterprise transformation consultancy. In this role, Bridges will lead service and delivery strategy, guiding large-scale AI-enabled transformation programs that help clients modernize operations, optimize marketing and sales execution, and accelerate revenue and customer growth.
Quick Intel
This leadership appointment strengthens Omnicom's position at the convergence of marketing, technology, and AI transformation. Clients increasingly seek integrated solutions beyond traditional creative and media services, requiring expertise in redesigning data architectures, cloud environments, marketing platforms, and workflows to harness AI for better intelligence, decision-making, and efficiency.
Credera operates as Omnicom's enterprise-level consultancy, focusing on foundational elements that power modern marketing and customer experiences. This includes governance programs, data and cloud modernization, platform integrations, and workflow design that enhance performance across the organization.
"With AI fundamentally reshaping how organizations create value, our clients are asking for more than our best-in-class creative, commerce, and media services – they need help redesigning their data platforms, technology strategies, and processes," said John Wren, Chairman and CEO, Omnicom. "We are uniquely positioned to meet that need, combining deep consulting rigor with our creative and media scale. Jantzen's leadership strengthens our ability to help clients transform how marketing, technology, and operations work together to drive business outcomes."
Bridges' extensive background spans guiding Fortune 500 organizations through comprehensive, technology-enabled change in marketing, sales, service, commerce, and operations. Her approach centers on aligning strategy, technology, and human elements to create cohesive operating models that boost productivity, customer results, and responsible AI integration.
"Jantzen brings a rare combination of enterprise-scale transformation leadership and a deep belief that technology should serve people, not replace them," said Justin Bell, Global CEO of Credera. "Her appointment reinforces our role as a strategic partner to executives who are rethinking how growth, marketing, and operations function in an AI-driven world."
Under Bridges' direction, Credera will expand its capacity to deliver enterprise-wide transformations that leverage Omnicom's Connected Capabilities through Omni. This positions the consultancy to address critical growth priorities by building AI-ready infrastructures and operating models that deliver long-term, measurable value.
About Credera
As Omnicom's enterprise transformation consultancy, Credera operates at the intersection of business strategy, data, technology, and marketing—designing the operating foundations that enable intelligent growth. With more than 4,000 consultants worldwide, Credera partners with enterprises to build scalable, AI-ready systems and operating models that deliver measurable, sustainable business outcomes.
About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities.
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