Oktopost, a leader in B2B social media management, has announced the general availability of the Oktopost Claude Plugin. This new tool is the first Claude Code skill specifically designed to operationalize B2B social media execution within AI workflows. Released as an open-source project under the Apache-2.0 license, the plugin allows marketing and revenue teams to manage end-to-end social programs—from campaign creation and multi-network publishing to employee advocacy and pipeline attribution—directly through conversational interactions with Claude.
Platform: Open-source Claude Code skill available on GitHub (Apache-2.0 license).
Target Audience: Marketing operations, social media, and revenue teams in B2B sectors.
Capabilities: Conversational campaign creation, scheduling, approval management, and CRM-linked analytics.
Governance: All AI-generated posts automatically route through existing Oktopost approval queues.
Analytics: Delivers business-level interpretation and Salesforce-linked pipeline attribution.
Requirements: Requires Claude Code and Node.js 20 or higher; included in all Oktopost subscriptions.
While many AI tools focus solely on drafting posts, Oktopost is moving toward executable workflows. The plugin allows technical marketers to trigger complex actions with a single request. For example, a user can ask Claude to build a complete campaign, and the plugin will automatically generate message variants for LinkedIn, X, and Facebook, schedule them for peak B2B engagement times, and create starter content for employee advocacy.
"For three years, every conversation about AI and social media has been about generating content faster," said Daniel Kushner, CEO of Oktopost. "The Oktopost Claude Plugin is built for the job that actually matters: running a campaign from start to pipeline, with the governance and attribution a B2B marketing team requires."
Unlike consumer tools, the Oktopost Claude Plugin is built to respect the guardrails of large organizations. It maintains the underlying "system of record," ensuring that every post created via AI still requires human approval before going live. On the backend, the plugin prioritizes business outcomes over vanity metrics, identifying which social efforts are actually contributing to the Salesforce pipeline and recommending specific next steps for the marketing team.
Chris Sheen, Senior Director of Social at Celonis, highlighted the efficiency gains: "The Oktopost Claude Plugin lets our team move faster from strategy to execution without sacrificing the governance an enterprise environment demands. Being able to connect campaigns, advocacy, and analytics in a single workflow is what matters."
About Oktopost
Oktopost is a B2B social media management platform designed to help marketing and revenue teams link social media engagement to revenue growth. Trusted by leaders in technology and financial services, Oktopost provides a comprehensive suite for publishing, business intelligence, listening, and employee advocacy.
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