Nextdoor has introduced AI-powered click optimisation, a new feature within its proprietary Ads Manager that enhances hyperlocal advertising performance in the UK. The tool uses machine learning to improve click-through rates (CTR), reduce cost per click, and deliver significantly more clicks within the same budget, helping advertisers achieve stronger ROI from neighbourhood-level campaigns.
Nextdoor’s click optimisation leverages machine learning to dynamically adjust campaigns for maximum click performance while maintaining neighbourhood-level targeting precision. Beta results demonstrated substantial gains in CTR and cost efficiency, enabling brands to stretch media budgets further and drive deeper engagement.
Gareth Walton, Head of EMEA Sales at Nextdoor, commented: “Nextdoor’s new machine learning Click Optimisation is a game-changer for advertisers, enabling them to achieve more impactful results with their marketing spend. It ensures that budgets go further, whether the goal is reach, clicks, or conversion. What distinguishes Nextdoor from other social media platforms is our unique focus on verified neighbours and targeted advertising at the neighbourhood level. This precision and local engagement offer a compelling alternative to other platforms, delivering strong performance at scale. Brands can connect directly with household decision-makers, offering precision and efficiency for those aiming to engage locally at scale.”
Andrew Miller, AI & Emerging Tech Lead at Verisure, said: “Verisure prioritises reaching the right audience with precision. With Nextdoor’s new click optimisation, we've seen a transformation in our campaign performance. The AI-powered tools have significantly boosted our click-through rates and overall engagement, allowing us to connect with local communities more effectively. This innovation has made significant improvements to our cost per lead and ROI, delivering impressive results and reinforcing Verisure’s commitment to excellence.”
The click optimisation launch complements other recent additions to Nextdoor’s advertising toolkit:
These enhancements make it easier for advertisers to build, optimise, and scale hyperlocal campaigns while aligning with Nextdoor’s community-focused environment.
With its scale—reaching 1 in 4 UK households through 10 million verified neighbours—Nextdoor continues to position itself as the leading platform for trusted, neighbourhood-specific advertising that drives quality traffic and real business outcomes.
About Nextdoor
Nextdoor is the essential neighbourhood network for over 10 million neighbours and is used by 1 in 4 UK households, offering trusted local news, real-time safety alerts, neighbour recommendations, for sale and free listings, and events. Nextdoor connects neighbours to the conversations and local gems that matter most in their local communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbours at scale.
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